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PlanetArt Tech Stack

Personalized e-commerce platform across multiple consumer brands

Technology, Information and Internet Calabasas, CA 501–1,000 employees Founded 2010 Privately Held

PlanetArt operates a multi-brand personalization e-commerce business (Simply to Impress, Personal Creations, CafePress, FreePrints) serving 501–1,000 employees across product, design, and marketing functions. The tech stack (PHP, MySQL, AWS, Apache) and active pain points reveal a maturity challenge: reliability and performance bottlenecks in production, checkout friction, and scaling revenue-critical web platforms are top priorities. Current hiring velocity is accelerating across product and design roles, suggesting a push to address conversion and user experience as core growth levers.

Tech Stack 15 technologies

Core StackMySQL PHP AWS Adobe Photoshop Adobe Creative Cloud Google Analytics Amplitude Apache Outlook Word Excel PowerPoint iOS Android SQL

What PlanetArt Is Building

◆Challenges

Reliability and performance of production environment
Managing legal risk across a global business
Compliance with privacy regulations
Increasing conversion rates
Reducing checkout friction
Improving funnel progression
Scaling revenue-critical web platforms
Performance at scale
Scaling native mobile products
Delivery timing alignment

▲Active Projects

Mobile app development projects
Lamp-based web applications
Aws infrastructure management
M&a and corporate transactions activity
Product filters and tagging
Optimizing merchandise placement on site pages
Pid rationalization
Experiment design and execution
Funnel analysis and optimization
Customer journey audit

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Product

4

Design

2

Marketing

2

Engineering

1

Legal

1

Seniority

Intern

3

Lead

2

Mid

2

Senior

2

Manager

1

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About PlanetArt

PlanetArt is a privately held e-commerce company specializing in personalized products—cards, gifts, wall art, apparel, home décor, and photo prints. The business operates through a portfolio of consumer-facing websites and mobile apps, each targeting distinct customer segments. Headquartered in Calabasas, California with satellite offices globally, the company serves millions of end-users creating custom gifts and keepsakes. Current operational focus spans mobile app development, AWS infrastructure optimization, funnel analysis, and M&A activity, alongside persistent challenges in production reliability, privacy compliance, and conversion optimization.

HeadquartersCalabasas, CA

Company Size501–1,000 employees

Founded2010

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does PlanetArt use?

PlanetArt's primary stack includes PHP, MySQL, Apache, and AWS. The company also relies on SQL, Google Analytics, Amplitude for analytics, and Adobe Creative Cloud for design workflows.

What is PlanetArt working on?

Active projects include mobile app development, AWS infrastructure management, product filters and tagging, funnel analysis and optimization, and customer journey audits. M&A activity and PID rationalization are also underway.