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Picklebet Tech Stack

Sports and esports betting platform serving global audiences from Australia

Gambling Facilities and Casinos Brisbane, QLD 51–200 employees Founded 2020 Privately Held

Picklebet operates a proprietary betting platform covering racing, sports, and esports with offices across Brisbane, Sydney, Darwin, and Manila. The tech stack (Snowflake, Braze, Mixpanel) and active projects reveal a company focused on user acquisition and retention metrics—scaling first-time depositors, optimizing gross gaming revenue, and running national campaigns—while the pain-point list (payback period targets, agency churn, unit economics validation) signals tight cost discipline typical of high-margin gaming operations.

Tech Stack 12 technologies

Core StackSnowflake Braze Mixpanel Monday.com Jira Slack Figma YouTube Instagram Discord Telegram Google Workspace

What Picklebet Is Building

Challenges

  • Scaling first time depositors
  • Optimizing ggr performance
  • Payback period < 6 months
  • Agency burn & churn
  • Identifying new partners
  • Maintaining brand consistency
  • Ensuring compliance with advertising standards
  • Proving unit economics
  • Risk management across markets
  • Expanding payment methods

Active Projects

  • Casino product launch
  • Launch budget testing channels
  • Payments
  • Build partner network
  • National campaigns across tv, sport, and digital
  • Post-campaign analysis
  • Design incentive programs
  • Audit brand presence
  • Run affiliates platform
  • Scale ftd acquisition

Hiring Activity

Decelerating10 roles · 3 in 30d

Department

Marketing
4
Product
3
Compliance
1
Design
1
Finance
1
Operations
1

Seniority

Senior
4
Mid
3
Junior
2
Lead
2

Notable leadership hires: Product Head

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About Picklebet

Picklebet is a privately held betting and entertainment platform founded in 2020, based in Brisbane with a workforce of 60+ professionals. The company operates across racing, sports, and esports betting, targeting a global audience with a proprietary platform. Current operational priorities span casino product launches, payment integration, affiliate network expansion, and multi-channel marketing campaigns. The organization operates offices in Brisbane, Sydney, Darwin, and Manila, and actively hires in Australia and the United States.

HeadquartersBrisbane, QLD
Company Size51–200 employees
Founded2020
Hiring MarketsAustralia, United States

Frequently Asked Questions

What tech stack does Picklebet use?

Picklebet's primary tools include Snowflake for data warehousing, Braze and Mixpanel for customer analytics and engagement, Jira and Monday.com for project management, and Figma for design. They use Google Workspace and Slack for internal operations, plus Discord and Telegram for community engagement.

What is Picklebet working on?

Active projects include a casino product launch, payment methods expansion, partner network development, national media campaigns across TV/sports/digital, first-time depositor acquisition scaling, and an affiliates platform. Design and incentive program optimization are also underway.

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