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PHIX Tech Stack
British designer brand scaling DTC apparel through performance marketing
Phix is a Manchester-based designer apparel brand running a Shopify store with heavy reliance on Google and Meta paid acquisition (Ads, Analytics 4) paired with Klaviyo email automation and Stripe/Klarna payments. The hiring mix—three marketing roles, two design, one finance—and active projects around product-level budget allocation and creative testing reveal a company optimizing for profitable scaling: they're building internal finance controls while simultaneously trying to reduce unprofitable ad spend and improve conversion rates.
Tech Stack 10 technologies
What PHIX Is Building
◆Challenges
- Scaling winning products profitably
- Lack of product innovation
- Identifying gaps within categories
- Unprofitable paid media spend
- Building in-house finance function
- Improving visibility and controls
- Supporting global expansion
- Improving conversion rate
- Increasing average order value
- Boosting sell-through
▲Active Projects
- Scaling hero products and winning collections profitably
- Product-level budget allocation based on performance, margin and seasonality
- Structured testing across creative, audiences, bidding and landing pages
- Internal finance function build
- Vat compliance
- Product launches and campaigns
- Search and navigation improvements
- Promotional planning
- Shopify store design
- Email campaign design
Hiring Activity
6 roles · 5 in 30d
Department
Seniority
Notable leadership hires: Paid Media Lead
Company intelligence
