Multi-brand residential developer across Philippines with 23 active projects
PHirst Park Homes operates as the first-home division of Century Properties Group, managing five sub-brands (PHirst Sights, PHirst Park Homes, PHirst Impressions, PHirst Editions, PHirst Centrale) across 23 developments in the Philippines. The tech stack is traditional—SAP, SQL Server, Oracle, Excel, AutoCAD—reflecting a real-estate-operations posture rather than a tech-forward one. Active hiring across finance, construction, and engineering suggests operational scaling; the project pipeline focuses on feasibility studies, buyer-journey optimization, and pre-selling-to-completion readiness, while pain points center on water infrastructure (supply quality, non-revenue water loss) and customer-inquiry volume management.
PHirst Park Homes develops residential communities across multiple price tiers and market segments in the Philippines, launched in 2017 as Century Properties Group's first-home brand. The company operates five distinct sub-brands, each targeting different buyer profiles from accessible entry-level housing to premium residences. With 51–200 employees based in Makati, the organization manages a 23-project portfolio spanning feasibility, pre-selling, and completion phases. Current operational priorities include seller onboarding, water-supply infrastructure, and scaling customer-inquiry handling across developments.
Primary systems: SAP, SQL Server, Oracle, Excel, AutoCAD, Microsoft Office. Marketing/social: Meta, Instagram, Twitter, YouTube. Accounting: QuickBooks, Xero.
23 total projects launched since 2017 across five sub-brands: PHirst Sights, PHirst Park Homes, PHirst Impressions, PHirst Editions, PHirst Centrale.
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