Home care coordination platform for family caregivers across DACH region
Pflegewegweiser operates a home care support platform serving family caregivers in Switzerland, Germany, and Austria. The stack (HubSpot, Salesforce, Braze, Make, Zapier, n8n) signals a sales-and-automation-first org optimizing outreach and operational workflows rather than custom backend development. Active hiring in healthcare (25 roles) and finance (13 roles) reflects their core mission—coordinating care delivery and ensuring fair compensation systems for informal caregivers—while operations and engineering remain skeletal, suggesting reliance on low-code/SaaS glue to move faster than custom build would allow.
Notable leadership hires: Head of Finance
Pflegewegweiser is a publicly traded home care platform owned by the Entyre Group. The company supports family caregivers who provide unpaid or underpaid care to relatives at home, offering professional guidance and compensation mechanisms to reduce financial and operational burden on informal caregivers. Operating across Switzerland, Germany, Austria, and Canada with over 500 employees, the platform serves care-dependent seniors seeking to age in place with dignity while their families balance caregiving against lost income and career opportunity. The business model combines care coordination services with advocacy for fair caregiver compensation.
HubSpot, Salesforce, Braze, Make, Zapier, n8n for sales automation; JavaScript, TypeScript, Python, Vue, React for frontend; PostgreSQL and Redis for data. Shopify and Klaviyo for commerce (likely the online diaper sales expansion mentioned in active projects).
Headquartered in St. Gallen, Switzerland. Actively hiring in Switzerland, Germany, Canada, and Austria, reflecting their multi-country operations.