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Pflegewegweiser GmbH Tech Stack

Home care coordination platform for family caregivers across DACH region

Health and Human Services St. Gallen, St. Gallen 201–500 employees Founded 2023 Public Company

Pflegewegweiser operates a home care support platform serving family caregivers in Switzerland, Germany, and Austria. The stack (HubSpot, Salesforce, Braze, Make, Zapier, n8n) signals a sales-and-automation-first org optimizing outreach and operational workflows rather than custom backend development. Active hiring in healthcare (25 roles) and finance (13 roles) reflects their core mission—coordinating care delivery and ensuring fair compensation systems for informal caregivers—while operations and engineering remain skeletal, suggesting reliance on low-code/SaaS glue to move faster than custom build would allow.

Tech Stack 18 technologies

What Pflegewegweiser GmbH Is Building

Challenges

  • Ensuring high quality care processes
  • Messy manual operations
  • Supporting caregivers
  • Increasing awareness of care concept
  • Fair compensation for caregivers
  • Recruiting caregivers
  • Eliminate waste in finance processes
  • Expanding online diaper sales
  • Inefficient hiring processes
  • Professional training for caregivers

Active Projects

  • Needs assessment for clients
  • Process development in care organization
  • Automation implementation
  • Self-service analytics dashboards
  • Promo actions at public events
  • Rpa and automation rollout
  • Expanding care organization
  • Promo events at shopping centers
  • Pipeline of future leaders
  • Process automation and system optimization

Hiring Activity

Accelerating65 roles · 30 in 30d

Department

Healthcare
25
Finance
13
Sales
13
HR
4
Ops
2
Product
2
Engineering
1
Marketing
1

Seniority

Mid
28
Senior
13
Junior
11
Lead
7
Director
1
Manager
1
Staff
1

Notable leadership hires: Head of Finance

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About Pflegewegweiser GmbH

Pflegewegweiser is a publicly traded home care platform owned by the Entyre Group. The company supports family caregivers who provide unpaid or underpaid care to relatives at home, offering professional guidance and compensation mechanisms to reduce financial and operational burden on informal caregivers. Operating across Switzerland, Germany, Austria, and Canada with over 500 employees, the platform serves care-dependent seniors seeking to age in place with dignity while their families balance caregiving against lost income and career opportunity. The business model combines care coordination services with advocacy for fair caregiver compensation.

HeadquartersSt. Gallen, St. Gallen
Company Size201–500 employees
Founded2023
Hiring MarketsSwitzerland, Germany, Canada, Austria

Frequently Asked Questions

What tech stack does Pflegewegweiser use?

HubSpot, Salesforce, Braze, Make, Zapier, n8n for sales automation; JavaScript, TypeScript, Python, Vue, React for frontend; PostgreSQL and Redis for data. Shopify and Klaviyo for commerce (likely the online diaper sales expansion mentioned in active projects).

Where is Pflegewegweiser headquartered and hiring?

Headquartered in St. Gallen, Switzerland. Actively hiring in Switzerland, Germany, Canada, and Austria, reflecting their multi-country operations.