GPS tracking and mobile resource management for Latin American logistics
Persat builds web-based GPS tracking and fleet management tools for small-to-mid-market logistics operators across Latin America. The stack reveals a hybrid approach: core ERP/CRM via Odoo and Salesforce, orchestration through Make and Zapier, and emerging AI integration (ChatGPT, Claude, Gemini). Active migration away from Google Sheets signals operational scaling, while the project list (AI-applied CRM/ERP, standardized GTM, onboarding automation) shows a company pivoting from pure tracking toward packaged, repeatable implementations.
Persat, founded in 2010 and based in Buenos Aires, offers integrated fleet and mobile resource management solutions targeting logistics and service businesses in Latin America. The product stack spans GPS tracking, sales force monitoring, CRM, work-order management, and digital forms — all built as low-cost, web-based tools with a focus on implementation speed. The company operates across 18 active roles with engineering as the largest function, supported by in-house data, sales, and support teams. Core pain points include digital transformation for SMEs, enterprise software implementation complexity, and training efficiency — areas the company is addressing through AI-assisted features and standardized onboarding workflows.
Persat's stack centers on Odoo and Salesforce for ERP/CRM, Make and Zapier for process automation, and Google Workspace for collaboration. The company is integrating AI tools (ChatGPT, Claude, Gemini) and moving away from Google Sheets as operational data grows.
Active projects include AI-applied CRM/ERP implementations, standardized sales processes, onboarding portal development, and dynamic AI-generated training materials — reflecting a shift toward packaged, repeatable solutions for mid-market customers.
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