Digital marketing agency spanning media buying, creative, and data across CEE
Performance Group operates as a full-service digital marketing agency built on three pillars—media buying, creative production, and data analytics—serving multinational brands across 54 markets. The tech stack reflects a mature MarTech infrastructure (HubSpot, Marketo, Pardot, Braze, Salesforce Marketing Cloud) paired with first-party platforms (Meta, Google, TikTok), signaling deep platform integrations for campaign execution. Current hiring is weighted toward marketing specialists over sales, suggesting capacity-building in execution rather than new business development.
Performance Group is a Warsaw-based digital marketing agency with 201–500 employees, operating since 2004 under the rebranded Performance Group structure. The company is organized into three divisions: Performance Media (campaign execution and buying), Performance Create (design and content), and Performance Data (analytics and insights). They hold Google and Meta certifications and maintain direct relationships with Meta offices in Warsaw, Geneva, and Dublin. Active projects span bid management, influencer campaigns, marketing-automation strategy, and trendbook development for multinational clients. The stated challenge is balancing project profitability with operational efficiency.
Meta, Google Ads, Instagram, TikTok, Pinterest, HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, Braze, and Mailchimp. They also use Synerise and SALESmanago for customer data and automation.
They run campaigns across over 54 international markets, with direct platform partnerships in Poland, Geneva, and Dublin.
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