Regional real estate brokerage scaling sales and content operations across Spain
Percent Servicios is a 51–200-person real estate agency operating across Valencia and Galicia, with 40+ years in the market. The tech stack is heavily weighted toward creative and social tools (Adobe suite, Canva, video editors), and hiring is almost entirely sales-focused (19 of 24 open roles), suggesting a sales-led growth model. Active projects around luxury housing, agent recruitment, CRM AI integration, and social media expansion indicate the company is modernizing operations while managing tensions between independent agent economics and agency profitability.
Percent Servicios is a regional brokerage offering residential sales, rentals, and purchase services across the Valencian Community and Galicia. The company operates a multi-channel service model spanning buy, sell, and rent transactions. Internally, it is organized around a sales-dominant structure with smaller marketing and operations functions, reflecting a traditional brokerage model. Current strategic focus includes building a luxury housing department, developing an AI-integrated CRM, and expanding agent acquisition through unique recruitment positioning.
Primary stack includes Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), DaVinci Resolve, Canva, Microsoft Office, LinkedIn, and social media platforms. Focus is on content creation and social engagement rather than proprietary analytics or real estate-specific software.
Current initiatives include launching a luxury housing division, integrating AI into CRM systems, developing a mortgage comparator tool, building social media and content strategies, and refining agent recruitment models to compete with independent agent economics.
Other companies in the same industry, closest in size