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PACSUN Tech Stack

Multi-brand lifestyle retailer with 350+ stores and digital commerce

Retail Anaheim, CA 10,001+ employees Privately Held

Pacsun operates a large-scale retail operation spanning 350+ physical locations and e-commerce, with a tech stack anchored in Salesforce Commerce Cloud, Magento, and Shopify for digital, plus Adobe Creative Suite and Google Analytics for merchandising and performance tracking. The hiring velocity is accelerating with 75 roles posted in the last 30 days—heavily weighted toward sales (86 open roles) and design (12)—suggesting aggressive expansion in both store operations and product development. Active projects around ship-from-store, BOPIS, and denim development, combined with near-term pain points in shrinkage reduction and demand forecasting, signal a maturing omnichannel strategy.

Tech Stack 32 technologies

Core StackAdobe Illustrator Adobe Photoshop Adobe Creative Cloud AWS Google Analytics Firebase AppsFlyer Salesforce Magento Shopify Docusign Canva Excel Photoshop TikTok Shop Meta Google YouTube TikTok Pinterest Snapchat Microsoft Office Google Workspace Adobe Analytics Google Tag Manager Google Analytics 4 Salesforce Commerce Cloud Microsoft 365 Instagram Word+1 more

What PACSUN Is Building

◆Challenges

Shrinkage reduction
Resolving fit issues
Avoiding overstocking or stockouts
Balancing customer demand and profitability
Sales performance improvement
Friction in conversion funnel
Balancing vendor base allocation
Forecasting demand accurately
On time delivery
Meeting store kpis

▲Active Projects

Ship from store and bopis
Denim product development
Shrinkage reduction initiative
Developing trend reports and mood boards
Brand fit spec consistency
Iipp program administration
Paid media & attribution performance deep-dives
Digital sales strategy implementation
Hq safety program
Pre-season bottom-up merchandise planning

Hiring Activity

Accelerating120 roles · 75 in 30d

Department

Sales

86

Design

12

Marketing

9

Ops

5

Legal

2

Product

2

Ecommerce

1

Merchandising

1

Seniority

Manager

46

Junior

35

Mid

27

Senior

8

Director

1

VP

1

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About PACSUN

Pacsun is a lifestyle brand and retailer targeting youth audiences, with roots in Los Angeles since 1980. The company operates over 350 retail stores across the United States, Ireland, and South Africa, alongside pacsun.com. The product mix spans in-house Pacsun branded merchandise alongside third-party brands including Formula 1, The Met, UFC, Brandy Melville, and Fear of God ESSENTIALS. Revenue and profitability are managed through merchandise planning, vendor allocation, and omnichannel fulfillment (including ship-from-store and BOPIS). The organization employs over 10,000 people across store operations, design, supply chain, and digital commerce functions.

HeadquartersAnaheim, CA

Company Size10,001+ employees

Hiring MarketsUnited States, Ireland, South Africa

Frequently Asked Questions

What technology does Pacsun use for e-commerce?

Pacsun runs Salesforce Commerce Cloud, Magento, and Shopify. For analytics and tracking, they use Google Analytics, Adobe Analytics, Google Tag Manager, and AppsFlyer for mobile attribution.