Paid-traffic agency for Brazilian SMBs focused on sales conversion
Overload Mkt is a 2–10 person digital marketing agency in Brazil running paid-campaign strategies across Meta, Google, and TikTok. The team is marketing-heavy (3 roles) with embedded sales support (2 roles), and the stack—HubSpot, Pipedrive, Kommo, Meta Ads, Google Ads—reflects a lead-and-deal-centric operation. Pain-point clustering around conversion rate, closing time, and ROI suggests the agency struggles with its own back-office efficiency and client communication velocity, which directly undercuts the core pitch.
Overload Mkt advises Brazilian SMBs on digital marketing strategy, with emphasis on paid-traffic channel management (Meta, Google, TikTok). The firm positions itself as a business partner rather than a vendor—working embedded with clients' sales and marketing teams, handling campaign strategy, A/B testing, and creative production (Canva, Photoshop). The team is small and geographically concentrated in Vila Velha, ES, with hiring limited to Brazil. Active projects center on campaign execution, content creation, and institutional asset design.
Paid-traffic campaign management via Meta Ads, Google Ads, and TikTok for Brazilian SMBs. Also handles A/B testing, social media content creation, and institutional materials design.
HubSpot, Pipedrive, Kommo for lead and deal management; Meta Ads, Google Ads, Facebook Ads Manager for campaign delivery; Canva and Photoshop for creative; ClickUp, Trello, Notion, Monday.com for ops.
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