Oswaal Books Tech Stack

Educational publisher for K-12 and competitive exam prep across Indian boards

Book and Periodical Publishing Agra, Uttar Pradesh 51–200 employees Privately Held

Oswaal Books publishes exam-focused textbooks and study guides for Indian school boards (CBSE, ICSE, Karnataka) and competitive exams (JEE, NEET, CAT, CLAT), reaching 5,000+ schools and 13 million students. The hiring mix is heavily weighted toward sales (11 roles) and marketing (7 roles) relative to engineering (3 roles), reflecting a distribution-and-brand-first strategy. Current projects focus on channel expansion, school database building, and retailer stock coverage — indicating a pivot from direct student reach toward retail and institutional partnerships.

Tech Stack 44 technologies

Core StackHubSpot Canva Mailchimp Python Shopify AWS Google Ads Meta Ads Zapier Make n8n Facebook Ads Manager Microsoft Office Google Workspace CapCut InShot Adobe Express Instagram YouTube Zoho Books Zoho Creator Zoho Analytics Deluge SQL Excel Google Sheets Google Apps Script Zoho Amazon Seller Central Word+12 more

What Oswaal Books Is Building

◆Challenges

Expanding market reach
Ensuring retailer stock coverage
Revenue enhancement
Category performance
Optimizing roas/acos
Building comprehensive school database
Sales growth across regions
Expanding product reach
Growing sales territory
Onboarding new distribution partners

▲Active Projects

Channel expansion
School outreach database building
Retail activation
Ai-powered workflow automation for marketing
Promotional campaigns
Competitor analysis
Lil legends portfolio expansion
Influencer marketing campaigns
Offline sales initiatives
Automated dashboards and reporting templates

Hiring Activity

Decelerating30 roles · 5 in 30d

Department

Sales

Marketing

Engineering

Product

Data

Executive

Publishing

Seniority

Mid

Manager

Senior

Junior

Director

Lead

Notable leadership hires: Category Head, Business Unit Head

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About Oswaal Books

Oswaal Books is an Indian educational publisher founded in 1950, now operating under third-generation leadership. The company publishes 700+ titles annually across six languages (English, Hindi, Kannada, Malayalam, Marathi, and others), covering K-12 curricula and competitive exam preparation. Distribution reaches 5,000 schools, nearly 300,000 teachers, and 13 million students and families. The core business spans printed textbooks, guidebooks, and supplementary materials sold through school channels and retail. The tech stack is primarily marketing and operations-focused (HubSpot, Zoho suite, Shopify, AWS), with emerging automation projects around workflow and reporting.

HeadquartersAgra, Uttar Pradesh

Company Size51–200 employees

Hiring MarketsIndia

Frequently Asked Questions

What is Oswaal Books' main business?

Oswaal Books publishes educational textbooks, guidebooks, and exam prep materials for Indian school boards (CBSE, ICSE, Karnataka) and competitive exams (JEE, NEET, CAT, CLAT). It reaches 5,000+ schools, 300,000 teachers, and 13 million students.

What tech stack does Oswaal Books use?

Oswaal uses HubSpot (CRM), Zoho suite (Creator, Books, Analytics), Shopify (e-commerce), AWS (cloud), and marketing tools (Facebook Ads, Google Ads, Mailchimp). Engineering is supported by Python, SQL, and automation platforms (Zapier, Make, n8n).