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Orbia Tech Stack

Digital marketplace and fintech platform for agricultural supply chains in Latin America

Technology, Information and Internet São Paulo, SP 51–200 employees Founded 2019 Privately Held

Orbia operates an integrated digital platform connecting over 650,000 users across Brazil, Argentina, Mexico, and Colombia through three core modules: procurement (Orbia Compras), loyalty (Orbia Clube), and financial services (Orbia Pag). The tech stack reveals a sales and marketing-driven organization — heavy reliance on Salesforce, Google Analytics 4, Power BI, and paid-media channels (Google Ads, Meta) — with active projects focused on paid-media optimization, marketplace scaling, and self-service automation. Current hiring velocity is accelerating but skewed toward marketing (3 open roles) over engineering (1), indicating the company is scaling demand generation and customer conversion faster than product velocity.

Tech Stack 10 technologies

Core StackSalesforce Zendesk Power BI Tableau Google Ads Meta Ads Google Analytics 4 Meta Instagram YouTube

What Orbia Is Building

◆Challenges

Balancing cost and scalability
Ensuring data privacy
Implementing devsecops
Customer experience cost center transformation
Migrating repetitive demands to self-service
Converting capacity into sales opportunities
Media spend optimization
Budget allocation
Roas improvement
Improving media measurement

▲Active Projects

Annual paid media strategy for orbia brazil and nucle mexico
Orbia compras marketplace
Orbia pag financial hub
Orbia clube loyalty program
Migration of repetitive demands to self-service
Converting capacity into sales opportunities
Campaign optimization for google ads and meta ads
Ab testing of creatives
Media governance and reporting

Hiring Activity

Accelerating7 roles · 6 in 30d

Department

Marketing

3

Engineering

1

Product

1

Sales

1

Support

1

Seniority

Senior

6

Lead

1

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About Orbia

Orbia is a Brazilian agtech platform founded in 2019 that digitizes procurement, benefits, and payments for agricultural producers, distributors, and suppliers across Latin America. The company describes itself as the largest integrated digital platform in the sector regionally, with backing from established agribusiness investors including Bayer, Bravium, Yara Fertilizantes, and Itaú BBA. The platform operates as a three-pillar ecosystem: a procurement network connecting buyers and sellers, a loyalty-benefits layer, and a fintech layer offering digital payment solutions. All three operate end-to-end digital, requiring no physical visits. The organization spans 51–200 employees, headquartered in São Paulo.

HeadquartersSão Paulo, SP

Company Size51–200 employees

Founded2019

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Orbia use?

Orbia's primary tools include Salesforce (CRM), Zendesk (support), Google Analytics 4 and Power BI (analytics), and Meta/Google advertising platforms. The stack reflects a sales and marketing-first operational model.

How many users does Orbia serve?

Orbia connects over 284,000 users in Brazil and 368,000 across Argentina, Mexico, and Colombia, totaling more than 650,000 active users on the platform.

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