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OptiPhoenix Tech Stack

Conversion rate optimization and eCommerce UX for Shopify and enterprise sites

IT Services and IT Consulting New Delhi, Delhi 51–200 employees Founded 2015 Privately Held

OptiPhoenix is a conversion optimization agency anchored in Shopify ecosystem work—their tech stack is heavily weighted toward Shopify (CLI, Flow, Functions, Liquid) and front-end tooling (React, Alpine.js, GraphQL), with analytics via Google Analytics and VWO. Project roster reveals a mix of eCommerce platform builds (Shopify 2.0 themes, checkout extensibility) and high-touch UX work for recognizable brands. Hiring is steady and balanced across engineering and design, reflecting the execution model: each client engagement requires both builders and UX specialists to run A/B tests and conversion experiments.

Tech Stack 32 technologies

Core StackGoogle Analytics WordPress JavaScript PHP MySQL Shopify Klaviyo GraphQL GitHub Actions Figma React HubSpot InVision Adobe Illustrator VWO HTML CSS Liquid SCSS Shopify Flow Git Lighthouse Bitbucket Pipelines Shopify CLI Zeplin Alpine.js Shopify Functions Apollo LinkedIn Sales Navigator Adobe XD+2 more

What OptiPhoenix Is Building

◆Challenges

Improving conversion rates
Increasing lead generation
Ui/ux improvements
Performance optimization
Website security

▲Active Projects

Ux for canon ecommerce
A/b testing roadmap
Landing page optimization
Shopify 2.0 theme development
Wholesale/b2b feature implementation
Shopify functions and checkout extensibility
Outreach campaigns
Growth experiments
Ux for jabra ecommerce
Ux for taj hotels website

Hiring Activity

Steady10 roles · 4 in 30d

Department

Engineering

3

Design

2

Sales

2

HR

1

Marketing

1

Seniority

Mid

5

Intern

2

Manager

1

Senior

1

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About OptiPhoenix

OptiPhoenix is a conversion rate optimization agency based in New Delhi, founded in 2015. The firm helps mid-market and enterprise clients increase online revenue through A/B testing, landing page optimization, mobile redesign, and conversion-focused UX work. Core offerings span both methodology (CRO frameworks, testing roadmaps) and execution (full-stack eCommerce builds on Shopify, custom theme development, checkout optimization). Active projects include redesigns and platform migrations for recognizable eCommerce and hospitality brands. The company employs 51–200 people across engineering, design, sales, and operations, with current hiring focused on India-based roles.

HeadquartersNew Delhi, Delhi

Company Size51–200 employees

Founded2015

Hiring MarketsIndia

Frequently Asked Questions

What is OptiPhoenix's tech stack?

Core stack: Google Analytics, VWO, Shopify (Liquid, Flow, Functions, CLI), WordPress, React, GraphQL, MySQL, Git. Design tools: Figma, Adobe XD, InVision. Front-end: HTML, CSS, JavaScript, PHP, SCSS, Alpine.js.

What projects is OptiPhoenix working on?

Current work includes Shopify 2.0 theme development, checkout extensibility, wholesale/B2B feature builds, eCommerce UX redesigns, A/B testing roadmaps, landing page optimization, and growth experiments for enterprise brands.