Heritage footwear and apparel brand scaling global eCommerce and retail operations
Onitsuka Tiger operates a dual-channel retail model (physical stores and eCommerce) on Magento/Adobe Commerce, supported by Excel, Jira, and Power BI for inventory and analytics. Active projects center on ERP-eCommerce integration and global system rollouts, while pain points cluster around inventory inefficiency, order fulfillment delays, and returns processing — suggesting the brand is modernizing backend supply-chain operations to match the complexity of its international footprint and multi-channel selling.
Onitsuka Tiger is a Japanese heritage footwear and apparel brand founded in 1949, blending athletic performance with luxury and contemporary design. The company operates across physical retail locations and eCommerce channels, serving global customers through footwear, apparel, and accessories. With 501–1,000 employees headquartered in Tokyo and active hiring in Singapore and Vietnam, the brand is scaling product development, retail operations, and logistics infrastructure. Current hiring velocity is accelerating, with roles distributed across sales, design, engineering, and supply-chain functions.
Magento and Adobe Commerce power the platform, with data analytics via Looker and Power BI, and operational tools including Jira, Confluence, and SQL for backend systems.
Inventory management inefficiency, delayed order fulfillment, returns processing delays, and after-sales quality issues — driving focus on ERP integration and global system modernization.
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