Odins.ai Tech Stack

Marketing mix modeling platform powered by AI optimization

Software Development Oslo 2–10 employees Founded 2023 Partnership

Odins.ai is a two-year-old Oslo-based startup building marketing mix models on Python + Claude, deployed via React frontend and Node.js/Express backend on GCP. The team is micro (2–10 people) but structurally complete—C-level, product, engineering, and support roles filled—with zero hiring momentum in the past month, suggesting either product-market fit validation or resource constraints. Active projects center on content, partnerships, and CS operations rather than core platform development, while pain points cite 'model development prioritization' and 'scaling platform for rapid growth,' indicating tension between go-to-market and engineering velocity.

Tech Stack 21 technologies

Core StackPython Cursor React TypeScript Node.js Express PostgreSQL Playwright BigQuery Docker Sentry Terraform Claude React Router Mantine Litestar Drizzle ORM Vitest pytest GCP Cloud Run

What Odins.ai Is Building

◆Challenges

Marketing not prioritized
Lack of b2b marketing expertise
Complex product messaging
Lack of manpower
Model development prioritization
Maintaining platform reliability during rapid growth
Scaling platform for rapid growth

▲Active Projects

Webpage and content development
Seo and partnership outreach
Thought leadership initiatives
Build cs function
Develop cs playbooks

Hiring Activity

Minimal5 roles · 0 in 30d

Department

Engineering

Marketing

Product

Support

Seniority

C-Level

Lead

Mid

Senior

Notable leadership hires: Chief Marketing Officer

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About Odins.ai

Odins.ai provides marketing mix modeling for B2B companies seeking to optimize marketing budget allocation and ROI. The platform uses AI-driven models to analyze and forecast marketing spend effectiveness across channels. Built on Python for modeling, PostgreSQL for data persistence, and a React/TypeScript frontend, it deploys on GCP infrastructure (BigQuery, Cloud Run, Docker, Terraform). The company operates from Oslo, Norway, and primarily hires within the country. Current workload emphasizes sales enablement (thought leadership, partnerships, CS playbooks) over feature development, reflecting early-stage go-to-market priorities.

HeadquartersOslo

Company Size2–10 employees

Founded2023

Hiring MarketsNorway

Frequently Asked Questions

What tech stack does Odins.ai use?

Python and Claude for modeling; React and TypeScript for frontend; Node.js/Express and Litestar for backend; PostgreSQL with Drizzle ORM for data; GCP (BigQuery, Cloud Run) for infrastructure; Docker and Terraform for deployment.

Where is Odins.ai headquartered?

Oslo, Norway. The company was founded in 2023 and hires exclusively within Norway.

How many employees does Odins.ai have?

2–10 employees across engineering, product, marketing, and support. Leadership includes a Chief Marketing Officer at C-level.