AI-powered nutrition recommendations for workplace cafeterias
odacova is a 2–10-person startup building a personalized nutrition app for corporate wellness programs. The tech stack reveals a sales-first org (HubSpot, Salesforce, LinkedIn) paired with a mobile-first product layer (Flutter/Dart on GCP + Firestore), and hiring is heavily skewed toward sales (4 roles) over engineering (1). The project list—outbound sales structure, CRM playbooks, lead automation, LinkedIn outreach—signals the company is in early market validation mode, using the sales function to discover product-market fit rather than scaling an existing engine.
odacova develops a mobile app that delivers personalized meal recommendations to employees within their company's cafeteria or food service. The product targets HR and operations teams at mid-market employers seeking to integrate nutrition and wellness into their workplace culture. Founded in 2023 and based in Dortmund, Germany, the company is currently pre-launch ("coming soon" status) and is building its sales infrastructure in parallel with product development. The team uses Flutter for iOS/Android, Python and serverless backends on GCP, and Firestore for data, with HubSpot and Salesforce as core sales tools.
Flutter and Dart for mobile, Python for backend, GCP + Firestore for infrastructure, PostgreSQL for data, Salesforce and HubSpot for sales operations, and CI/CD via Docker and Git.
Building outbound sales structure and CRM playbooks, Flutter feature development, serverless backend services, lead handling automation, and LinkedIn-based outreach for qualified lead generation.
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