Agricultural input supplier scaling a direct-to-farmer retail model across Brazil
Nutrien Soluções Agrícolas operates a multi-channel agricultural supply business across 13 Brazilian states, combining owned retail (Casa do Adubo), a B2B redistribution platform (Agroessence), and proprietary brands in seeds, fertilizers, and adjuvants. The hiring acceleration is heavily weighted toward sales (37 roles) and operations (22 roles) rather than technology, and active projects center on retail model redesign and digital tool rollout—indicating a company optimizing field-facing operations and farmer connectivity before heavy analytics investment.
Nutrien Soluções Agrícolas is the Brazilian subsidiary of a global agricultural inputs supplier. The company operates a vertically integrated model: direct retail through Casa do Adubo (one of Brazil's largest agricultural retail networks), B2B redistribution via Agroessence to resellers and cooperatives, and proprietary brands including Sementes Goiás (soybean seeds), Agrichem (premium fertilizers), and Loveland (adjuvants and nutritional products). With 1,001–5,000 employees and coverage across 13 states, the company positions itself as a modernized agricultural retailer focused on improving farmer productivity and proximity to the field. Core tech stack is SAP-centric (S/4HANA, ECC, FI, MM, SD) with BI tools (Power BI, Tableau) and field-support systems (Protheus, Topdesk), serving supply-chain and financial operations at scale.
Multi-channel agricultural supply: direct retail via Casa do Adubo, B2B redistribution through Agroessence, and proprietary brands in seeds (Sementes Goiás), fertilizers (Agrichem), and adjuvants (Loveland). Operates across 13 Brazilian states with focus on farmer productivity and field-facing convenience.
SAP ecosystem dominates: S/4HANA, ECC, FI, FICO, MM, SD, and Controlling modules. BI layer includes Power BI and Tableau. Field operations use Protheus and Topdesk. Standard enterprise stack via Microsoft 365 and Office.
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