Rural supply and services network across Australian agriculture
Elders operates a 1,000+ person distribution and advisory network across rural Australia, selling farm supplies, livestock services, grain, wool, finance, and real estate. The tech stack is heavily weighted toward Microsoft enterprise (Dynamics 365, Office, Power BI, Workday) and digital channels (LinkedIn, Instagram, Meta), reflecting a sales-driven org scaling campaign execution and multi-channel lead generation. Active hiring is concentrated in sales roles, and pain points cluster around data accuracy and pricing systems — core operational leverage points for a geographically fragmented network.
Elders is a publicly listed Australian agribusiness with roots dating to 1839, operating an extensive network of rural branches offering farm supplies, livestock trading, wool handling, grain services, agricultural finance, property, and insurance. The company serves farmers and agricultural producers across Australia through a combination of branch-based advisory, field days, community events, and digital sales channels. Current operational focus areas include pricing-system modernisation, multi-channel lead generation, branch-level business development, and coordination of freight and logistics across a geographically dispersed footprint. The workforce spans sales, operations, finance, and support roles concentrated in Australia, with selective hiring in South Africa, the UK, and the US.
Elders operates primarily on Microsoft enterprise tools: Dynamics 365 for CRM and ERP, Office/Excel for operations, Power BI for analytics, Teams for collaboration, Workday for HR, and SharePoint for content. Marketing and social channels include Meta, Instagram, and LinkedIn. GCP and Adobe Creative Suite support digital assets.
Elders actively hires across Australia (primary), South Africa, the United Kingdom, and the United States. Sales, operations, and support roles are distributed across these geographies.
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