NutraBio Labs, Inc. Tech Stack

Vertically integrated supplement manufacturer with direct-to-consumer e-commerce

Wellness and Fitness Services Middlesex, New Jersey 51–200 employees Founded 1996 Privately Held

NutraBio manufactures over 300 supplement formulations in-house at a FDA-registered facility, a vertical integration choice made in 2001 to enforce quality control that contract manufacturers couldn't guarantee. The tech stack is e-commerce-focused (Shopify, WooCommerce, AWS) paired with digital marketing tools (Google Ads, Meta, TikTok, SEMrush), and hiring is accelerating across marketing and design—signaling a shift from pure manufacturing toward brand-building and online conversion optimization.

Tech Stack 21 technologies

Core StackAWS Shopify Google Ads Google Analytics Figma Optimizely Adobe Illustrator Adobe InDesign Adobe Photoshop Monday.com Google Bing Meta TikTok Amazon Ads Bing Ads Helium 10 Excel WooCommerce SEMrush Adobe XD

What NutraBio Labs, Inc. Is Building

◆Challenges

Material shortages
Production delays
Optimizing website performance
Boosting conversion rates
Improving seo rankings

▲Active Projects

Implementation of mrp system
Continuous improvement of planning tools
E-commerce optimization
Seo strategy implementation
Third-party application integration
Photorealistic 3d product renders for e-commerce
Digital advertising creative assets
Labeling and packaging design updates

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Marketing

Design

Ops

Support

Seniority

Mid

Manager

Junior

Company intelligence

Find more companies like NutraBio Labs, Inc. by tech stack, pain points and active projects

Get started free

About NutraBio Labs, Inc.

NutraBio is a supplement manufacturer founded in 1996 that operates its own cGMP-certified manufacturing facility in Middlesex, New Jersey. The company produces sports nutrition, vitamins, minerals, and amino acid products sold through retail partners and direct-to-consumer channels. Core business operations span formulation, in-house manufacturing, and e-commerce logistics; current project focus includes MRP system implementation, website performance tuning, SEO strategy, and production of 3D product renders for online sales. The company sources raw materials and faces typical supply-chain constraints common to manufacturing-based businesses.

HeadquartersMiddlesex, New Jersey

Company Size51–200 employees

Founded1996

Hiring MarketsUnited States

Frequently Asked Questions

What is NutraBio's tech stack?

AWS for infrastructure, Shopify and WooCommerce for e-commerce, Google Analytics for metrics, SEMrush for SEO, Figma and Adobe Creative Suite (XD, Illustrator, Photoshop, InDesign) for design, Monday.com for project management, and ad platforms including Google Ads, Meta, TikTok, and Amazon Ads.

Where does NutraBio manufacture its supplements?

In-house at an FDA-registered, cGMP-certified facility in Middlesex, New Jersey. The company brought manufacturing in-house in 2001 after moving away from contract manufacturers to enforce quality standards.