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Novo Atacarejo Tech Stack

Regional wholesale distributor scaling operations across Brazil

Wholesale Recife, Pernambuco 5,001–10,000 employees Founded 2019 Privately Held

Novo Atacarejo is a wholesale distributor based in Pernambuco, Brazil, operating at 5,001–10,000 employees with a heavily operations-focused hiring mix (56 ops roles out of 121 active). The tech stack is traditional — Excel, TOTVS ERP, Power BI, basic Office tools — with Power BI adoption underway, suggesting early-stage analytics maturity. Pain points cluster around inventory (shrinkage, waste, control effectiveness) and logistics efficiency, while active projects focus on onboarding and integration for new store expansion, indicating geographic growth as the near-term driver.

Tech Stack 15 technologies

Core StackLinux Adobe Illustrator Adobe Photoshop Power Query Power BI Excel Word PowerPoint TOTVS CCTV Bizagi Outlook Teams Google Workspace

AdoptingPower BI

What Novo Atacarejo Is Building

◆Challenges

Reducing inventory losses
Process inefficiencies
Inventory management
Reducing shrinkage and theft
Low employee engagement
Reducing logistics costs
Reducing product waste
Inventory control
Inventory effectiveness
Improving logistics flow results

▲Active Projects

Internal events
Onboarding plan for new expansion units
Integration events for new store teams
Campaign execution
Launch campaigns
Promotional calendar management
Organizar eventos internos
Estabelecer parcerias externas
Planejar campanhas de endomarketing
Productivity improvement

Hiring Activity

Steady120 roles · 40 in 30d

Department

Ops

56

Logistics

13

Sales

7

Security

7

Finance

6

Manufacturing

6

HR

5

Marketing

5

Seniority

Junior

56

Mid

36

Manager

16

Senior

9

Intern

3

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About Novo Atacarejo

Novo Atacarejo is a wholesale distributor headquartered in Recife, Pernambuco, founded in 2019. The company operates a retail distribution model serving regional markets across Brazil, with current headcount in the 5,001–10,000 range. Core operational challenges center on inventory management (loss, shrinkage, waste) and logistics cost reduction, matched by active project work on store expansion onboarding, team integration, and promotional calendar execution. The workforce skews junior and mid-level, concentrated in operations and logistics roles, with smaller sales, finance, and security footprints.

HeadquartersRecife, Pernambuco

Company Size5,001–10,000 employees

Founded2019

Hiring MarketsBrazil

Frequently Asked Questions

What is Novo Atacarejo's tech stack?

Primary tools: Excel, TOTVS ERP, Power BI, Office 365 (Word, PowerPoint, Outlook, Teams), Google Workspace, Adobe Creative Suite, and Linux. Power BI adoption is currently underway.