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nonplusultra Tech Stack

Retail growth partner for tech brands expanding across EMEA

Business Consulting and Services Munich, Bavaria 51–200 employees Founded 2015 Public Company

nonplusultra operates as a go-to-market consultancy for technology brands entering and scaling across EMEA retail. The hiring velocity (8 roles in 30 days, accelerating) is concentrated entirely in sales (9 positions) with junior-to-mid coverage, signaling aggressive market expansion—likely tied to their active UK build-out and partner onboarding programs. Their stated pain points around training consistency, funnel performance, and new business scalability suggest they're managing rapid growth while standardizing operations.

Tech Stack 14 technologies

Core StackMeta Quest DATEV Excel Spendesk Meta LinkedIn Huawei macOS

What nonplusultra Is Building

◆Challenges

Increasing sell-out performance
Aligning visit planning with objectives
Process optimization and automation
Acquiring new tech brands
Building scalable new business structures
Funnel ownership and performance optimization
Misaligned training strategy
Inconsistent training quality
Optimizing retail growth
Strengthening brand positioning

▲Active Projects

Retail growth management initiatives
Partner training events
Partner onboarding process
Process optimization and automation of bookkeeping
Mobile world congress product experience
Build uk market
Semi-automated outreach campaigns
Funnel ownership and performance optimization
Content asset production
Annual training roadmap

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Sales

9

Finance

1

Marketing

1

Training

1

Seniority

Junior

4

Lead

3

Mid

3

Manager

1

Senior

1

Notable leadership hires: Field Accounts Lead

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About nonplusultra

nonplusultra is a Munich-based retail growth consultancy focused on helping technology brands succeed in EMEA markets. The firm operates across four main service areas: market entry strategy, data-driven growth management, in-store retail activation (including exclusive access to MediaMarkt Saturn Experience Zones), and advanced reporting/analytics. The company spans headquarters in Munich, London, Lille, and Dubai, with active hiring across the UK, Spain, France, Germany, and the UAE. They work with tech brands on omnichannel strategy, field sales execution, and brand positioning across EMEA retail touchpoints.

HeadquartersMunich, Bavaria

Company Size51–200 employees

Founded2015

Hiring MarketsUnited Kingdom, Germany, Spain, United Arab Emirates, France

Frequently Asked Questions

What is nonplusultra's primary business?

nonplusultra is a retail growth consultancy for tech brands in EMEA, offering market entry strategy, go-to-market management, in-store activation, and retail analytics.