NOBULL Tech Stack

Athletic footwear and apparel brand scaling retail and direct-to-consumer channels

Sporting Goods Manufacturing Boston, Massachusetts 201–500 employees Founded 2015 Privately Held

NOBULL manufactures training shoes, apparel, and nutrition products sold through direct channels and retail partnerships. The tech stack reflects a maturing DTC operation: NetSuite for order management, Snowflake + Fivetran + dbt for analytics, and a social-first growth model (TikTok Shop, Meta, Pinterest). Active projects cluster heavily around inventory optimization, seasonal planning, and reforecasting—suggesting the company is wrestling with demand forecasting accuracy and aged inventory management as it scales seasonal product launches.

Tech Stack 32 technologies

Core StackAdobe Creative Cloud Zoom NetSuite Tableau Looker Power BI Workato Fivetran Python AWS Lambda Snowflake Freshservice macOS Windows Kandji Zoom Rooms Google Workspace Microsoft Office Avalara Excel Meta TikTok X Pinterest Snapchat TikTok Shop Celigo SPS Commerce SQL Azure+2 more

What NOBULL Is Building

◆Challenges

Inventory position optimization
Forecasting accuracy
Accurate financial reporting
Timely month-end close
Proper accounting controls
Optimizing ad spend for roas
Aligning paid social with brand dna
Managing agency performance expectations
In-season reforecasting
Aged inventory management

▲Active Projects

Opening new pop-up retail store
Local marketing initiatives
Product launches and seasonal campaigns
Media agency management
Tiktok shop growth
Open-to-buy report development
In-season reforecasting and scenario planning
Aged inventory management strategy
Seasonal merchandise planning
In‑season reforecasting

Hiring Activity

Steady15 roles · 6 in 30d

Department

Sales

Product

Engineering

Marketing

Finance

Support

Seniority

Junior

Manager

Mid

Intern

Senior

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About NOBULL

NOBULL is a Boston-based athletic brand founded in 2015, making footwear and apparel for training and daily wear. The company operates a direct-to-consumer model alongside wholesale retail distribution, with active expansion into pop-up retail locations. The product strategy centers on functional, training-focused gear backed by a mission around physical, mental, and emotional strength. Operations run across 201–500 employees, with sales and product functions leading current hiring velocity in the US market.

HeadquartersBoston, Massachusetts

Company Size201–500 employees

Founded2015

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does NOBULL use?

NetSuite for order and financial management, Snowflake + Fivetran for data, Tableau/Looker/Power BI for analytics, AWS Lambda and Azure for compute, plus Meta, TikTok, and Pinterest for demand generation and TikTok Shop integration.

Where is NOBULL headquartered?

Boston, Massachusetts. The company was founded in 2015 and is privately held with 201–500 employees.