Nikki Beach Hospitality Group Tech Stack

Luxury hospitality group operating beach clubs, hotels, and dining concepts globally

Hospitality Miami Beach, FL 1,001–5,000 employees Founded 1998 Privately Held

Nikki Beach Hospitality Group operates a multi-brand portfolio of beach clubs, hotels, resorts, and dining venues across premium destinations worldwide. The tech stack reflects hospitality operations at scale — Oracle, Microsoft Dynamics 365, SevenRooms, and Oracle Simphony supporting reservations, F&B, and financials — while pain points cluster around cost management, food waste, and margin optimization, suggesting the group is tightening operational efficiency as it expands its portfolio (Lucia launched 2024, Maison Mer in 2025). Hiring velocity is accelerating across operations and hospitality roles globally, with active finance transformation and process automation projects underway.

Tech Stack 14 technologies

Core StackOracle Google Analytics Canva Adobe Creative Cloud Microsoft Dynamics 365 Microsoft Dynamics 365 Finance Microsoft Office Meta Ads Manager CapCut TikTok Instagram Oracle Simphony SevenRooms Excel

What Nikki Beach Hospitality Group Is Building

◆Challenges

Cost management
Guest experience
Margin optimization
Finance transformation automation
Managing food costs
Finance transformation initiatives
Process automation projects
Reducing food waste
Cost control
Delivery delays

▲Active Projects

Summer 2025 new project
Finance transformation initiatives
Dashboards and management reports
Budgeting and forecasting cycles
Culinary strategy development
Menu development
Process automation projects
System enhancements
High-end dessert menu
Custom dessert menus for private functions

Hiring Activity

Accelerating50 roles · 35 in 30d

Department

Ops

Hospitality

Marketing

Finance

Operations

Sales

Legal

Security

Seniority

Junior

Mid

Senior

Manager

Intern

Notable leadership hires: Head Chef

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About Nikki Beach Hospitality Group

Founded in 1998 by Jack and Lucia Penrod, Nikki Beach Hospitality Group curates luxury lifestyle experiences through beach clubs, hotels, resorts, residences, and dining venues in sought-after destinations. The portfolio blends hospitality, music, entertainment, dining, and art into integrated lifestyle offerings. Beyond the flagship Nikki Beach brand, the group has launched Lucia (2024) and Maison Mer (2025), each with distinct culinary identities. The company operates across 8 countries including the United States, Mexico, UAE, Italy, France, Spain, Thailand, and Greece, with headquarters in Miami Beach, Florida.

HeadquartersMiami Beach, FL

Company Size1,001–5,000 employees

Founded1998

Hiring MarketsMexico, United Arab Emirates, Italy, France, Spain, United States, Thailand, Greece

Frequently Asked Questions

What software does Nikki Beach use for reservations and operations?

Nikki Beach uses Oracle Simphony and SevenRooms for F&B and guest management, Microsoft Dynamics 365 for finance and ERP, and Oracle for broader enterprise systems. Google Analytics and Meta Ads Manager support marketing and guest engagement.

What is Nikki Beach working on in 2025?

Active projects include a summer 2025 expansion, finance transformation and automation initiatives, culinary strategy development, custom dessert menu creation, dashboards and management reporting, and process automation to address cost control and food waste reduction.