App Store Optimization and mobile growth intelligence platform
Next Labs is an ASO-focused mobile growth company operating across 60 countries with a tech stack anchored in analytics tools (Google Analytics, App Annie, Data.ai, SEMrush, Ahrefs) and App Store platforms. The organization is lean and marketing-heavy, with minimal recent hiring velocity and a junior-skewed team structure — consistent with a services-led or software-lite model rather than a product-engineering company.
Notable leadership hires: Lead Generation
Next Labs specializes in App Store Optimization (ASO) and mobile app marketing, working with companies across gaming, banking, communication, travel, entertainment, and health sectors. The company uses data science and algorithmic analysis of 70+ variables to optimize app ranking on iOS App Store and Google Play, combined with SEO strategy. They operate a distributed footprint across 60 countries including the US, UK, India, and China, and their service delivery model spans Android ASO, iOS ASO, and SEO.
Next Labs provides App Store Optimization and mobile growth services, analyzing 70+ ranking variables to improve app visibility on iOS App Store and Google Play across 60 countries.
Next Labs is based in Bengaluru, Karnataka, India, and was founded in 2016. The company operates as a privately held organization with 51–200 employees.
Next Labs relies on Google Analytics, App Annie, Data.ai, SEMrush, Ahrefs, Google Search Console, Google Play Console, and App Store Connect as core tools for analytics, competitor intelligence, and platform management.
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