Red Bull New York Tech Stack

MLS franchise scaling fan engagement and medical operations via data

Spectator Sports Harrison, NJ 51–200 employees Privately Held

Red Bull New York is a major-league soccer franchise with 25 years of operational history, now investing heavily in data infrastructure—SQL, Python, R, and BI tools (Power BI, Tableau, Looker) across AWS/Azure/GCP—while launching a fan engagement analytics platform and overhauling medical documentation systems. Hiring skews toward marketing (7 roles) and healthcare/medical (4 roles), signaling a dual push: monetizing the fan experience and standardizing club-wide compliance and player safety workflows.

Tech Stack 19 technologies

Core StackPython Salesforce Power BI Tableau Looker AWS SQL R Azure GCP TikTok YouTube Microsoft Office Instagram X Meta Excel Word PowerPoint

What Red Bull New York Is Building

◆Challenges

Optimizing fan engagement
Improving ticket sales
Enhancing sponsorship activation
Meeting financial goals
Player availability
Mls medical compliance
Accurate medical documentation
Boosting ticket sales
Enhancing community engagement

▲Active Projects

Video content for first team
Comprehensive data ecosystem
Fan engagement analytics platform
Video content for academy
Return-to-play process development
Mls medical compliance
Club-wide medical process alignment
Regional field marketing activations
Pub program relaunch
World cup 2026 celebrations

Hiring Activity

Decelerating20 roles · 5 in 30d

Department

Marketing

Healthcare

Medical

Operations

Academy

Communications

Data

Ops

Seniority

Mid

Intern

Junior

Staff

Director

Lead

Manager

Notable leadership hires: Business Intelligence Director

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About Red Bull New York

The New York Red Bulls are one of ten charter clubs in Major League Soccer, competing since the league's 1996 inception. Based in Harrison, New Jersey, they play home matches at Red Bull Arena, a 25,000-seat soccer-specific stadium. The club is owned by Red Bull GmbH and operates across first-team competition, an academy development program, and community engagement. Current operational focus spans ticket and sponsorship revenue optimization, fan experience analytics, medical compliance and documentation, and regional marketing activations.

HeadquartersHarrison, NJ

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is Red Bull New York's tech stack?

SQL, Python, R, Salesforce, Power BI, Tableau, Looker, and cloud infrastructure (AWS, Azure, GCP). Digital presence via TikTok, YouTube, Instagram, X, and Meta.

What is Red Bull New York working on?

Fan engagement analytics platform, video content production for first team and academy, medical compliance and documentation systems, ticket sales optimization, and World Cup 2026 activation planning.