Medical wellness studio chain scaling booking and payments infrastructure
New Soul operates a medical wellness studio network in Berlin, founded in 2024 and already at 51–200 employees. The tech stack is lightweight (PHP, GraphQL, REST on Symfony) but purpose-built for their core operational needs: a booking availability backend, payments logic, and operational workflow automation. Hiring velocity is accelerating across healthcare (the largest department), support, and ops — indicating rapid clinic expansion — while pain points center on scaling accounting processes and operational friction, suggesting the backend infrastructure is catching up to physical growth rather than driving it.
New Soul is a medical wellness studio offering massage, revitalization, and therapy treatments. Based in Berlin and founded in 2024, the company has grown to 51–200 employees and is actively expanding its clinic network. Operations run on a PHP and Symfony stack connected via GraphQL and REST APIs, with booking and payments logic at the center. Current infrastructure challenges include system stability, performance, and the need to automate accounting workflows as the business scales. Active hiring spans healthcare roles, support, operations, and marketing, with a mix of mid-level and junior staff.
PHP, Symfony, GraphQL, and REST APIs for backend operations. Frontend and booking systems run on iPad. Payment processing and operational workflows are custom-built on this foundation.
Scaling clinic operations via backend infrastructure (booking availability, payments, operational workflows), influencer marketing and creator partnerships, and automating accounting processes to support rapid expansion.
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