Enterprise digital platform agency focused on composable architectures and CMS integrations
New Orange designs and builds digital platforms for mid-market and enterprise organizations navigating monolith-to-microservices migrations and complex multi-system integrations. The tech stack reveals a Microsoft-first strategy (Azure, .NET, C#, Azure DevOps) paired with headless CMS expertise (Umbraco, Sanity, dotCMS) and e-commerce platforms (Commercetools, BigCommerce). Active projects center on decomposing monolithic systems—particularly in hospitality—and connecting disparate backend systems (ERP, CRM, DAM) into cohesive user experiences. No adopting or replacing signals suggest a mature, stable technology direction.
New Orange is a 51–200-person digital technology agency based in Tuil, Gelderland, Netherlands, founded in 2017. They specialize in designing and building enterprise-grade digital platforms using composable architectures, with deep expertise in headless CMS platforms and e-commerce solutions. Their client work spans monolith-to-microservices migrations, multi-system integrations (ERP, CRM, CMS, payment systems), and cloud infrastructure scaling on Azure. The consulting and engineering-focused hiring mix (6 engineers, 1 consultant, 1 ops role across 8 open positions) reflects their delivery-and-advisory model, weighted toward senior and mid-level talent for complex problem-solving.
TypeScript, React, Next.js, .NET, C#, Azure cloud services (Azure Functions, Azure SQL, Azure API Management), Umbraco, Sanity, Commercetools, and Azure DevOps for CI/CD and infrastructure-as-code (Bicep, Terraform).
Monolith-to-microservices migrations (especially hospitality platforms), API integration design, multi-system CMS–e-commerce–ERP integrations, Azure cloud infrastructure scaling, and deployment automation to reduce production bugs.
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