European beauty brand builder with in-house marketing, sales, and logistics
New Flag is a Munich-headquartered beauty brand management company operating across 8+ European countries plus the USA. The hiring and project mix reveals a sales-led, operationally stretched organization: 32 open sales roles against 6 marketing and 5 ops roles, with active projects spanning B2B e-commerce, demand planning, and Central/Eastern European expansion. Pain-point clustering around inventory, supply-chain bottlenecks, and delivery reliability suggests the company is scaling faster than its operational backbone.
New Flag builds and manages beauty brands for distribution across Europe. Founded in 2010, the company operates as a full-service partner, combining in-house marketing, sales, logistics, and customer service under one roof. The business model involves establishing and scaling proprietary beauty brands to bestseller status, then expanding them regionally through subsidiary operations in Austria, Switzerland, France, UK, Poland, Czech Republic, Slovakia, and the USA. With roughly 300 employees, the company pursues a sustainable growth strategy centered on international expansion and comprehensive partner support.
A B2B e-commerce platform (B2B-Onlineshop New Flag Pro), expansion into Central and Eastern Europe, demand and supply planning optimization, new brand launches, and distribution program rollouts.
Microsoft Office, Adobe Creative Suite (Photoshop), Power BI for analytics, AWS for infrastructure, Dynamics NAV for ERP, Akeneo for product information management, and social platforms including Instagram, Meta, and TikTok.
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