Nayoki Tech Stack

Digital marketing agency specializing in performance campaigns for FMCG, fashion, and beauty

Advertising Services München, Bayern 11–50 employees Founded 2004 Public Company

Nayoki is a 20-year-old performance marketing agency built around Meta, Google, and TikTok advertising platforms, with deep expertise in affiliate marketing program management and campaign analytics. The tech stack reveals a hybrid setup: creative and strategy teams work in Office and WordPress, while analytics run on Looker Studio, Power BI, and SQL—suggesting either siloed analytics or evolving data infrastructure. Active hiring skews senior (9 of 16 roles) and heavily toward marketing (12 roles), indicating either client expansion or internal team building for campaign delivery at scale.

Tech Stack 27 technologies

Core StackPower BI Python Google Ads Google Analytics JavaScript WordPress Meta Instagram Snapchat TikTok Pinterest LinkedIn Facebook Ads Manager Microsoft Office Excel DATEV Adverity Looker Studio SQL Google Tag Manager PowerPoint Screaming Frog Google Search Console Semrush Google Analytics 4 HTML CSS

What Nayoki Is Building

▲Active Projects

Development of existing affiliate marketing programs
Planning of new campaign concepts
Business development reporting
Data pipelines and dashboards development
Weiterentwicklung von bestehenden affiliate marketing programmen
Planung von neuen kampagnenkonzepten
New business projects

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

Data

Executive

Finance

Seniority

Senior

Manager

Mid

Junior

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About Nayoki

Nayoki operates as a performance marketing agency serving FMCG, fashion, beauty, and lifestyle brands from Munich. Founded in 2004, the company works with over 150 clients on custom campaign strategies rather than templated solutions. Core service areas include paid social (Meta, Instagram, TikTok, Pinterest, LinkedIn), Google advertising, and affiliate marketing program development and optimization. The team combines creative and strategic expertise with analytics infrastructure (Adverity, Power BI, Looker Studio) to measure and report campaign performance.

HeadquartersMünchen, Bayern

Company Size11–50 employees

Founded2004

Hiring MarketsGermany

Frequently Asked Questions

What tech does Nayoki use for digital advertising?

Nayoki operates across Meta, Instagram, TikTok, Pinterest, LinkedIn, and Google Ads platforms. Analytics stack includes Looker Studio, Power BI, Adverity, Google Analytics 4, and SQL for custom reporting and data pipelines.

What industries does Nayoki specialize in?

Nayoki focuses on FMCG, fashion, beauty, and lifestyle brands. The agency has served over 150 clients since 2004 with customized performance marketing and affiliate program strategies.