Natural wellness and beauty brands manufactured in Europe
Naturida manufactures natural health and beauty products across Europe, operating as a lean 11–50-person team headquartered in Zossen, Germany. The tech stack (Asana, Jira, ClickUp, Monday.com, Slack, Shopify, Gorgias, Klarna, PayPal) reflects a company in operational scaling: heavy project-management tooling adoption signals friction in internal processes, confirmed by active projects around organizational structure, process optimization, and a transition to a new PM system. Hiring is executive and product-heavy, with supply-chain and logistics pain points dominating the roadmap—typical of a DTC brand moving from founder-led chaos to systematic ops.
Naturida designs and manufactures natural wellness and beauty products, positioning itself as a science-backed, sustainability-focused player in the European market. The company operates a direct-to-consumer model via Shopify, with payment and fulfillment handled through Klarna and PayPal. Founded in 2022, it remains small and deliberately remote-first, with a Berlin office as an optional hub. Current focus spans new product development, supply-chain optimization, and the buildout of customer support processes—reflecting a brand at the transition point between product-market fit and operational maturity.
Asana, Jira, ClickUp, Monday.com, Trello, Slack for internal ops; Shopify for e-commerce; Gorgias for support; Klarna and PayPal for payments.
Zossen, Germany, with a secondary office in Berlin. The company operates remote-first with flexible work policy.
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