Intent-marketing platform connecting high-purchase-intent consumers with brands at scale
Natural Intelligence operates a performance-marketing network built on comparison platforms and AI-powered content matching, handling over 60 million annual purchase decisions. The stack is Python + SQL on AWS with Salesforce for sales ops and NetSuite for finance, plus generative AI tools (Sora, Midjourney, Runway) for content production — indicating a shift toward automated creative at scale. Hiring is concentrated in marketing and finance roles at manager/mid level across Israel, suggesting focus on operational growth and affiliate monetization rather than platform engineering.
Natural Intelligence is a global intent-marketing platform founded in 2009 that connects consumers with brands through comparison shopping experiences. The company operates comparison websites and widgets serving 200+ countries, facilitating purchase decisions in financial services, insurance, marketing tools, and 90+ other categories. Revenue is generated primarily through affiliate relationships and advertiser partnerships; the company reports $700M+ in annual affiliate revenue and counts itself among Google's top 30 advertisers globally. The team operates bootstrapped and maintains 500+ employees, primarily in Tel-Aviv. Core offerings include the xMatch AI-powered comparison platform for consumers, comparison widgets for publishers, and qualified lead access for brands.
Natural Intelligence operates as a performance-marketing platform generating revenue through affiliate relationships and advertiser partnerships. The company facilitates over 60 million purchase decisions annually and reports $700M+ in affiliate revenue across 90+ product categories.
The core stack includes Python, SQL, and AWS for infrastructure. Operations rely on Salesforce for sales, NetSuite for finance, and design tools (Figma, Photoshop). The company is actively deploying generative AI tools including Sora, Midjourney, and Runway for content production.
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