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Nat Habit Tech Stack

Direct-to-consumer Ayurvedic beauty brand with fresh formulations

Manufacturing Gurugram, Haryana 201–500 employees Founded 2018 Privately Held

Nat Habit manufactures and sells fresh Ayurvedic beauty and wellness products made daily without synthetic chemicals. The hiring profile is heavily skewed toward marketing (14 open roles) relative to product and ops, paired with active projects around sampling programs, category launches, and marketplace expansion—a pattern typical of growth-stage D2C brands scaling through paid channels and distribution breadth. Pain-point data reveals friction on conversion optimization and marketing ROI, suggesting the marketing team is constrained by analytics and attribution challenges rather than product gaps.

Tech Stack 14 technologies

Core StackAdobe Premiere Pro AWS Adobe Photoshop Adobe Illustrator Final Cut Pro DaVinci Resolve Microsoft Office Excel PowerPoint Amazon Ads Google Sheets Instagram YouTube
AdoptingWhatsApp

What Nat Habit Is Building

Challenges

  • Identifying growth opportunities
  • Boost product category performance
  • Driving category growth
  • Optimizing product visibility
  • Improving conversion rates
  • Cost-effective purchasing
  • Supplier reliability
  • Timely material availability
  • Enhancing catalog quality
  • Improving marketing cost and roi

Active Projects

  • New product development initiatives
  • New product launches
  • Category growth & launch planning
  • Data-driven promotional events
  • New product launch planning across marketplaces
  • Sustainable packaging sourcing
  • Large-scale sampling programs for cross-sell and retention
  • Consumer insights analysis
  • Website optimization
  • App development

Hiring Activity

Accelerating25 roles · 10 in 30d

Department

Marketing
14
Ops
3
Sales
3
Design
2
Product
2
Support
1

Seniority

Mid
9
Junior
7
Manager
4
Senior
4
Lead
1
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About Nat Habit

Nat Habit is a direct-to-consumer beauty and wellness company based in Gurugram that produces Ayurvedic formulations made fresh daily in-house. The product range spans skincare and haircare, formulated with natural ingredients (herbs, oils, butters, grains) and positioned as clinically tested and preservative-free. The company operates across owned channels and third-party marketplaces, with a 201–500 person team spread across manufacturing, fulfillment, and go-to-market functions. Founded in 2018, the company is in active growth mode: hiring velocity is accelerating with 25 open roles, roughly half in marketing.

HeadquartersGurugram, Haryana
Company Size201–500 employees
Founded2018
Hiring MarketsIndia

Frequently Asked Questions

What is Nat Habit's product focus?

Nat Habit makes fresh Ayurvedic beauty and wellness products (skincare, haircare) formulated daily without synthetic preservatives, using natural ingredients like herbs, oils, and butters.

What is Nat Habit's location and founding date?

Nat Habit is headquartered in Gurugram, Haryana, India, and was founded in 2018. The company is privately held with 201–500 employees.

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