Direct-to-consumer Ayurvedic beauty brand with fresh formulations
Nat Habit manufactures and sells fresh Ayurvedic beauty and wellness products made daily without synthetic chemicals. The hiring profile is heavily skewed toward marketing (14 open roles) relative to product and ops, paired with active projects around sampling programs, category launches, and marketplace expansion—a pattern typical of growth-stage D2C brands scaling through paid channels and distribution breadth. Pain-point data reveals friction on conversion optimization and marketing ROI, suggesting the marketing team is constrained by analytics and attribution challenges rather than product gaps.
Nat Habit is a direct-to-consumer beauty and wellness company based in Gurugram that produces Ayurvedic formulations made fresh daily in-house. The product range spans skincare and haircare, formulated with natural ingredients (herbs, oils, butters, grains) and positioned as clinically tested and preservative-free. The company operates across owned channels and third-party marketplaces, with a 201–500 person team spread across manufacturing, fulfillment, and go-to-market functions. Founded in 2018, the company is in active growth mode: hiring velocity is accelerating with 25 open roles, roughly half in marketing.
Nat Habit makes fresh Ayurvedic beauty and wellness products (skincare, haircare) formulated daily without synthetic preservatives, using natural ingredients like herbs, oils, and butters.
Nat Habit is headquartered in Gurugram, Haryana, India, and was founded in 2018. The company is privately held with 201–500 employees.
Other companies in the same industry, closest in size