MyTraffic Tech Stack

Real-time location intelligence platform for retail and real estate across Europe

Software Development Paris, Île-de-France 51–200 employees Founded 2016 Partnership

MyTraffic operates a location-intelligence SaaS platform delivering footfall, vehicle flow, and visitor profiling data across European physical locations. The hiring mix—concentrated in go-to-market roles (marketing, sales) with minimal engineering—paired with active projects around AI-powered GTM transformation, lead-generation automation, and event strategy suggests the company is scaling sales and customer acquisition rather than deepening product. The tech stack reflects a mature, sales-driven operation: Amplitude for analytics, HubSpot and Plantar for customer management, Stripe/Chargebee for billing, and emerging AI (GPT, RAG) integrated into workflows.

Tech Stack 15 technologies

Core StackZapier Amplitude Intercom Google Ads Python HubSpot Stripe RAG GPT LinkedIn Excel SQL Planhat Chargebee

AdoptingInstagram

What MyTraffic Is Building

◆Challenges

Reducing manual lead gen tasks
Improving collection process
Optimizing lead gen engine
Adoption and operational excellence
Critical situations
Major transformation
Ai-powered product launch
Eliminating repetitive work
Pipeline generation acceleration
Transforming sales team

▲Active Projects

Ai-powered product launch
Go-to-market strategy redesign
Mytraffic presence at major industry events
Mytraffic event strategy and roadmap
Ai-powered gtm transformation
Creator community special events
Lead generation machine
Automation of success process
Post-event performance analysis
Paid acquisition optimization

Hiring Activity

Steady15 roles · 4 in 30d

Department

Marketing

Sales

Finance

Support

Data

Engineering

Ops

Seniority

Mid

Senior

Intern

Manager

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About MyTraffic

MyTraffic serves retail, real estate, smart city, and advertising sectors with a SaaS platform that translates location data into business decisions. The platform aggregates real-time footfall counts, vehicle traffic patterns, and visitor demographic profiles for properties across Europe, helping customers optimize site selection, asset performance, marketing spend, and competitive benchmarking. Founded in 2016 and headquartered in Paris, the company operates with 51–200 employees and has raised €40M from Alven and Axa Venture Partners. The customer base spans over 600 companies. Current operations center on sales expansion and operational efficiency—evident from active hiring in France and Spain, and a roadmap focused on automation, lead generation, and event-driven customer acquisition.

HeadquartersParis, Île-de-France

Company Size51–200 employees

Founded2016

Hiring MarketsFrance, Spain

Frequently Asked Questions

What technology does MyTraffic use?

MyTraffic uses Python and SQL for data processing, GPT and RAG for AI features, Amplitude for product analytics, HubSpot for CRM, Chargebee and Stripe for payments, and Intercom for customer support. The stack emphasizes analytics, billing automation, and CRM integration.

What is MyTraffic working on?

Current initiatives include AI-powered product launch, go-to-market strategy redesign, lead-generation automation, and paid acquisition optimization. Projects also span event strategy, sales-process automation, and post-event performance analysis.