Freebird Tech Stack

DTC shaving brand scaling paid media and conversion optimization

Manufacturing Philadelphia 51–200 employees Founded 2019 Privately Held

Freebird is a direct-to-consumer shaving brand with 1M+ customers, built on Shopify and relying heavily on paid social and search (Meta, TikTok, Google Ads, YouTube). The hiring mix—9 in marketing, 5 in data, 2 in product, weighted toward senior and lead roles—reflects their current focus: projects span Google/YouTube spend scaling, unified measurement systems, full-funnel campaign builds, and CRO, while pain points cluster around CAC optimization and maintaining unit economics as they expand internationally through Shopify Markets.

Tech Stack 16 technologies

Core StackShopify AWS Figma Google Ads Meta Ads TikTok TikTok Shop Webflow Unbounce YouTube Ads Google Search Google Shopping Meta YouTube Google Display Ads TikTok Ads

AdoptingShopify

What Freebird Is Building

◆Challenges

Optimizing cac
Scaling google youtube spend
Model diminishing returns
Unified measurement layer
Scaling acquisition profitably
Improving conversion rates
Aligning acquisition spend with margin
Scaling paid media spend
International expansion
Maintaining efficiency

▲Active Projects

Scaling google & youtube to 15-20%+ of total paid media spend
12- and 24-month contribution margin tracking
Unified measurement and decision layer
Building full-funnel campaigns
Survival curve diagnostics
Performance feedback loop
A/b testing landing page variations
Build intelligence engine
International expansion through shopify markets
Cro experimentation program

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing

Data

Product

Seniority

Senior

Lead

Director

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About Freebird

Freebird manufactures and sells head and body shavers direct-to-consumer, having grown to over 1 million customers worldwide since 2019. The company operates as a Shopify storefront layered with paid-media orchestration across Meta, TikTok, Google, and YouTube. Current operational priorities include scaling Google and YouTube to 15–20%+ of total paid spend, building a unified measurement and decision layer to align acquisition spend with margin, and expanding into new geographic markets via Shopify's international infrastructure. The team is based in Philadelphia and distributed across North America, Australia, and South America.

HeadquartersPhiladelphia

Company Size51–200 employees

Founded2019

Hiring MarketsUnited States, Australia, Colombia, Argentina, Mexico, Brazil

Frequently Asked Questions

What tech stack does Freebird use?

Freebird operates on Shopify for e-commerce, with paid acquisition via Meta, TikTok, Google Ads, YouTube Ads, and Google Shopping. They also use AWS, Figma for design, Webflow, and Unbounce for landing pages.

Where does Freebird hire internationally?

Freebird posts roles across the United States, Australia, Colombia, Argentina, Mexico, and Brazil — indicating distributed operations tied to international expansion.