European motorcycle parts distributor with omnichannel logistics network
Bihr is a European distributor of motorcycle and powersports gear, parts, and accessories operating 7 warehouses across 54,500+ m² to serve ~15,000 dealers in 15+ countries. The tech stack is heavily SAP-centric (S/4HANA, Fiori, FICO, SD) alongside Salesforce and security tooling (SIEM, SOAR, XDR), reflecting a supply-chain and compliance-first operation. Current hiring is broadening beyond logistics: finance and sales roles are equally weighted with technical hires, signaling a shift toward data visibility and process optimization rather than pure fulfillment scaling.
Bihr distributes motorcycle, quad, and scooter parts, gear, and accessories across Europe, built on a 50-year history of dealer-centric supply chains. The company stocks ~250,000 SKUs from 350 brands, fulfilling orders to 15,000+ dealers through a 7-warehouse European network capable of 24-hour delivery to most locations. With 1,150 employees (including 100 in-house sales reps and 40 customer service staff), Bihr operates as a privately held business headquartered in Belgium. Active projects span warehouse process optimization, inventory forecasting, procurement centralization, and KPI dashboarding—indicating ongoing investment in logistics efficiency and financial visibility.
Bihr runs SAP S/4HANA as its core ERP, supported by SAP Fiori for front-end workflows, SAP FICO for finance, and SAP SD for sales/distribution operations.
Bihr operates 7 warehouses totaling over 54,500 m² of storage across Europe, enabling same-day or next-day delivery to dealers in 15+ countries.
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