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MRM Tech Stack

Relationship marketing agency spanning CRM, loyalty, commerce, and martech across 35 global offices

Advertising Services New York, NY 1,001–5,000 employees Public Company

MRM is a relationship marketing agency operating as part of Interpublic Group (NYSE: IPG), structured around four core service pillars: CRM & Loyalty, Customer Experience, Commerce, and MarTech, with Data & Analytics as a foundation layer. The agency's tech stack reflects traditional agency operations—Excel, Office, Jira, Salesforce Marketing Cloud, Adobe Experience Manager—paired with media buying and activation tools (MediaOcean, Search Ads 360, Sprinklr).

Tech Stack 35 technologies

Core StackPower BI Jira Smartsheet Prisma Google Ads WordPress Adobe InDesign Excel Veeva Word PowerPoint Meta Instagram TikTok Snapchat Pinterest LinkedIn Microsoft Office EMC Microsoft Project MediaOcean Comscore Adobe Experience Manager Sitecore Drupal Search Ads 360 Salesforce Marketing Cloud Sprinklr Flash HTML+5 more

What MRM Is Building

Challenges

  • Digital event delivery
  • Integrating acquired organization data
  • Compliance issues
  • Bottlenecks and inefficiencies
  • Growing business
  • Automating reporting workflow
  • Identifying data ingestion failures
  • On-time on-budget delivery
  • Improving interdepartmental morale
  • Migration process

Active Projects

  • Development of integrated media plans across digital and traditional media
  • New business pitch opportunities
  • Measurement framework development
  • Cap (campaign activation plan) for mercedes-benz
  • High volume b2b programmatic event series
  • Digital events production
  • Media rfps, vendor negotiations, and media authorizations
  • Media rfp and vendor negotiation
  • Global advertising campaigns
  • Search ads 360 strategy implementation

Hiring Activity

Accelerating70 roles · 40 in 30d

Department

Marketing
43
Ops
8
Engineering
6
Design
5
Sales
4
Data
2

Seniority

Junior
19
Senior
19
Mid
17
Lead
6
Manager
3
Intern
2
Director
1
VP
1

Notable leadership hires: Media Director, Salesforce Marketing Cloud Lead, Project Execution Lead, Art Director, Creative Art Director

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About MRM

MRM builds brand relationships through integrated marketing services across relationship marketing, loyalty programs, customer experience design, and commerce enablement. The agency operates across 35 offices spanning North America, Latin America, Europe, the Middle East, and Asia Pacific, serving mid-to-large enterprise clients. Core service offerings center on growing relationship lifetime value through data-driven CRM strategy, loyalty platforms, and martech implementation. The organization operates as a subsidiary of McCann Worldgroup and the broader Interpublic Group, giving it access to IPG's media buying and creative infrastructure.

HeadquartersNew York, NY
Company Size1,001–5,000 employees
Hiring MarketsUnited States, Canada, Argentina, Spain, China, United Arab Emirates, Philippines, Romania

Frequently Asked Questions

What is MRM's tech stack?

MRM uses Salesforce Marketing Cloud, Adobe Experience Manager, Sitecore, MediaOcean, Search Ads 360, Sprinklr, Power BI, and Comscore for media planning, activation, and analytics. Microsoft Office, Jira, and Smartsheet handle project and workflow management.

Is MRM hiring engineers?

Yes, MRM has 6 active engineering roles (out of 69 total), with accelerating hiring velocity. Leadership gaps include a Salesforce Marketing Cloud Lead and Project Execution Lead, suggesting demand for platform specialists and delivery infrastructure.

Where are MRM offices located?

MRM spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. Current hiring is active in the United States, Canada, Argentina, Spain, China, United Arab Emirates, Philippines, Romania, Singapore, Germany, and Chile.

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