WOM Colombia Tech Stack

Mobile telecom operator expanding into digital financial services

Telecommunications Bogotá, Bogotá 1,001–5,000 employees Founded 2020 Privately Held

WOM Colombia is a telecommunications operator undergoing active transformation, pivoting from pure telecom toward digital financial services. The tech stack is heavily weighted toward marketing measurement (Meta Ads Manager, Google Ads, DV360, The Trade Desk) and analytics (Looker Studio, Tableau, Power BI), with Python and SQL for data work—indicating a data-driven, acquisition-focused operating model. Active hiring across data, marketing, and product roles, concentrated in Colombia, signals an aggressive push to scale digital channels and launch a mobile wallet platform while managing post-restructuring budget constraints.

Tech Stack 18 technologies

Core StackGoogle Ads The Trade Desk Tableau Power BI AWS Python Jira Azure DevOps Meta Ads Manager Google Analytics 4 Google Tag Manager DV360 Excel Google Sheets Looker Studio Git SQL WhatsApp

What WOM Colombia Is Building

◆Challenges

Budget reduction post-restructuring
Highly competitive market
Scaling acquisition to 100k units
Implementing digital wallet platform
Establishing strategic alliances
Budget management for mobile financial services
Reducing conversion funnel delays
Reducing time-to-market
Maximizing profitability
Improving retention

▲Active Projects

Scaling digital acquisition strategy
Paid media measurement framework
Advertising spend optimization
Design mobile financial services business model
Implement digital wallet platform
Establish strategic alliances
Real-time monitoring of sales ecosystems
Improving conversion funnels in whatsapp flows
Customer segmentation and churn analysis
Customer lifetime value modeling

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Data

Marketing

Product

Sales

Seniority

Mid

Senior

Junior

Lead

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About WOM Colombia

WOM Colombia operates as a telecommunications and digital services company based in Bogotá, serving the Colombian mobile market. Following a rebranding and operational restructuring, the company is diversifying beyond traditional telecom into digital financial services—specifically designing and launching a mobile wallet platform. The business is currently scaling digital acquisition channels and optimizing paid media spend across Google and Meta platforms. Core challenges include competitive market pressure, managing acquisition economics to reach 100k unit targets, and improving conversion efficiency within WhatsApp-based customer flows. The company is also pursuing strategic alliances to accelerate time-to-market for new services.

HeadquartersBogotá, Bogotá

Company Size1,001–5,000 employees

Founded2020

Hiring MarketsColombia

Frequently Asked Questions

What tech stack does WOM Colombia use?

Python, SQL, Git, AWS, Azure DevOps for engineering. Meta Ads Manager, Google Ads, DV360, The Trade Desk for paid media. Looker Studio, Tableau, Power BI for analytics and reporting.

What is WOM Colombia working on?

Building a mobile wallet platform, scaling digital acquisition to 100k units, optimizing paid media spend, improving WhatsApp conversion flows, and establishing strategic alliances in the Colombian financial services market.