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MOVA Tech Stack

Cashback marketplace connecting Shopee and TikTok sellers with consumers

Technology, Information and Internet TANGERANG, BANTEN 11–50 employees Privately Held
movaofficial.com LinkedIn

MOVA operates a cashback platform that bridges official Shopee and TikTok sellers with e-commerce consumers, earning revenue through marketing fees from brands. The company is sales-and-marketing heavy (9 of 16 active roles) with accelerating hiring velocity and an expansion into Malaysia — typical of a growth-stage social commerce player scaling channel partnerships and regional footprint. Pain points cluster around member retention, partnership velocity, and team scaling, suggesting MOVA is past product-market fit but hitting friction in go-to-market execution.

Tech Stack 12 technologies

Core StackAdobe Photoshop Adobe Illustrator Adobe Premiere Pro After Effects WhatsApp CapCut Shopee TikTok Instagram TikTok Shop Excel Google Sheets

What MOVA Is Building

◆Challenges

  • Grow brand presence online
  • Retaining members
  • Engaging members
  • Driving growth through partnerships
  • Budget constraints
  • Scaling influencer network
  • Campaign execution delays
  • Expanding sales networks
  • Opening new markets
  • Building large teams

▲Active Projects

  • Road booths & promotional activities
  • Community events and webinars
  • Paid project end-to-end process
  • Integrated marketing campaigns
  • Setup and initial operations of new branches or sales hubs
  • Drive partnerships and collaboration opportunities to accelerate market penetration
  • Membership adoption strategy
  • Market research and competitor analysis
  • Roadshows and events
  • Faqs and knowledge base development

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Sales
6
Support
4
Marketing
3
Design
1
Finance
1
HR
1

Seniority

Mid
7
Junior
6
Lead
2
Staff
1
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About MOVA

MOVA is a social e-commerce platform founded by former Huawei R&D engineers, headquartered in Tangerang, Indonesia. The business model links official sellers on Shopee and TikTok with consumers seeking cashback, while generating revenue from brand marketing fees. The platform operates across three stakeholder groups: sellers (increased sales), consumers (cashback rewards), and brands (performance-based marketing spend). Active project work centers on promotional events, roadshows, membership adoption strategies, and partnership development to accelerate market penetration.

HeadquartersTANGERANG, BANTEN
Company Size11–50 employees
Hiring MarketsMalaysia

Frequently Asked Questions

What is MOVA's business model?

MOVA connects Shopee and TikTok sellers with consumers via a cashback platform. Consumers receive cashback on purchases; sellers drive incremental sales; MOVA earns marketing fees from participating brands.

How many employees does MOVA have?

MOVA operates with 11–50 employees. Current open headcount is concentrated in sales and support, suggesting active scaling of customer-facing functions.

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