AutoConcierge platform connecting drivers with certified buyers across APAC
Motorist operates a marketplace and concierge service for vehicle transactions and ownership management, with live operations across Singapore, Malaysia, Thailand, and Vietnam. The tech stack is heavily weighted toward content creation and paid social (TikTok, Instagram, Meta, Adobe suite, Figma), and active projects cluster around social-media-first growth and workflow automation—suggesting a shift from transactional platform to brand-led community engagement. Current hiring is concentrated in marketing and product roles, with sales pull trailing behind.
Motorist is an AutoConcierge platform that facilitates vehicle transactions and ownership management for drivers across Southeast Asia. The core product connects car sellers with certified, vetted buyers and provides professional guidance through sale and transfer processes. Founded in 2015 in Singapore, the company has expanded to Malaysia, Thailand, and Vietnam. The platform has assisted 900,000 drivers and processed SGD 1.5B in vehicle transactions. Motorist is now broadening its scope beyond transactions to serve the full lifecycle of vehicle ownership, positioning itself as a comprehensive service layer for drivers in the region.
Motorist operates in Singapore, Malaysia, Thailand, and Vietnam. The company began expansion from its Singapore headquarters in 2018 (Malaysia), followed by Thailand in 2022 and Vietnam in 2023.
Motorist's primary tools include TikTok, Instagram, and Meta for paid social; Figma, Canva, Adobe Premiere Pro, and Lightroom for content creation; Jira and Notion for operations; Zapier and Make for workflow automation; and ChatGPT, Claude, and Gemini for AI workflows.
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