Modinity Tech Stack

Omnichannel modest fashion retailer with eight brands across fashion and beauty

Retail South Jakarta, Jakarta 201–500 employees Founded 2015 Privately Held

Modinity operates a multi-brand fashion and beauty retail group anchored by e-commerce and physical stores. The tech stack reveals a mature data and quality infrastructure: dbt + Airflow for pipelines, Cypress + Playwright for test automation, and observability tooling (Monte Carlo) for data freshness detection. Active projects around CI/CD quality gates and data sync failure alerting indicate engineering is tackling reliability gaps at scale, likely driven by high-traffic site performance demands and conversion bottlenecks.

Tech Stack 25 technologies

Core StackReact Node.js Python dbt Shopify Cypress Playwright Apache Airflow PagerDuty Slack SketchUp AutoCAD Google Analytics Salesforce HubSpot Oracle SAP Magento Tableau Power BI Enscape Microsoft Office Excel Zoho CRM

AdoptingOracle Fusion

What Modinity Is Building

◆Challenges

Prevent data duplication and silent failures
Immediate alerting for data sync failures
Detect stale or inaccurate data before business notices
High-traffic website performance
Conversion optimization
Site speed
Optimizing accounts payable flow
Reducing processing delays
Reducing reject rate
Inefficient tracking

▲Active Projects

Robust test automation frameworks for ui/ux consistency
Automated observability with monte carlo and dbt tests
Quality gates in ci/cd pipelines
Feature enhancements
Ui/ux optimization
Platform scaling
Erp implementation project
Crm strategy development
Personalized campaigns
Customer feedback mechanisms

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Engineering

Finance

Sales

Manufacturing

Marketing

Product

Seniority

Lead

Manager

Junior

Mid

Senior

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About Modinity

Modinity is an Indonesian fashion and beauty retailer founded in 2015 that operates eight distinct brands positioned around modest, modern aesthetics. The company spans 201–500 employees across Indonesia and Canada, with a omnichannel footprint including hundreds of physical stores and a growing e-commerce presence. Beyond direct-to-consumer sales, the organization runs finance, supply chain, and manufacturing functions in-house. Current scaling priorities include ERP modernization (moving to Oracle Fusion), CRM strategy expansion, and platform infrastructure hardening to support traffic and conversion demands.

HeadquartersSouth Jakarta, Jakarta

Company Size201–500 employees

Founded2015

Hiring MarketsIndonesia, Canada

Frequently Asked Questions

What tech stack does Modinity use?

Frontend: React. Backend: Node.js, Python. Data: dbt, Apache Airflow. E-commerce: Shopify, Magento. Testing: Cypress, Playwright. CRM/ERP: Salesforce, HubSpot, Zoho CRM, Oracle (adopting Oracle Fusion). Analytics: Google Analytics, Tableau, Power BI.

What is Modinity working on?

Test automation frameworks (Cypress, Playwright), data quality and observability (dbt tests, Monte Carlo), CI/CD quality gates, ERP implementation (Oracle Fusion), CRM strategy, website performance optimization, and conversion rate improvements.