Beauty and wellness e-commerce platform operating across Brazilian marketplaces
Grupo MDT is a small e-commerce operation (11–50 employees, founded 2021) selling beauty and wellness products through Shopify and Shopee. The tech stack is heavily weighted toward social channels (TikTok, Instagram, YouTube, Pinterest) and content creation tools (Canva, CapCut), reflecting a creator-first go-to-market. Current pain points cluster around logistics (route optimization, compliance, order tracking) and sales velocity — suggesting the team is hitting friction at the supply-chain layer while scaling online channels.
Grupo MDT operates a beauty and wellness e-commerce business in Brazil, with products spanning health supplements, beauty, and fitness categories. The company sells through owned channels (Shopify) and third-party marketplaces (Shopee), leveraging social media marketing as a primary customer acquisition lever. Active hiring is concentrated in marketing and support roles, with ongoing projects focused on warehouse reorganization, marketplace promotions, and content creation — indicating a transition from startup operations toward scaled fulfillment.
Shopify for owned storefronts and Shopee for marketplace distribution. Both are integrated with content creation workflows (Canva, CapCut) and social media promotion (TikTok, Instagram, YouTube, Pinterest).
Primary friction points are logistics (route optimization, order tracking, SLA compliance) and sales scaling. Current projects address warehouse reorganization and marketplace promotion efficiency.
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