CBRN protective apparel and gas mask systems for military, emergency response, and industrial markets
MIRA Safety manufactures personalized protective equipment for chemical, biological, radiological, and nuclear (CBRN) threats across military, law enforcement, emergency response, industrial, and healthcare segments. The tech stack—Shopify, Vue/Next.js, PostgreSQL, Supabase—maps to a direct-to-consumer and B2B motion, while hiring skews heavily toward marketing (4 roles) and design (2), paired with active projects in AI-powered customer engagement, sales dashboards, and SEO, suggesting a shift toward automated customer acquisition and conversion optimization to handle expanding demand.
Founded in 2018 and based in Cedar Park, Texas, MIRA Safety designs and sells CBRN-rated protective apparel including gas masks, powered air-purifying respirators (PAPR), hazard detection systems, and protective coveralls. The company serves military, law enforcement, emergency response, industrial, healthcare, and civil preparedness organizations globally, as well as consumers. Operations span product manufacturing, e-commerce via Shopify, and emerging B2B channels including GSA contracts and public sector sales. Current pain points center on assembly line efficiency, inventory accuracy, and organic visibility in search.
Frontend: Vue, Next.js, React, Nuxt, Vite, Tailwind CSS. Backend: Node.js, Express, Fastify, PostgreSQL, Supabase. Mobile: React Native, Expo. E-commerce: Shopify with Liquid templating. Marketing: Klaviyo, Attentive, Google Ads, Facebook Ads Manager. Analytics: Google Analytics 4, pgvector for embeddings.
AI-powered customer engagement tools, sales intelligence dashboards, conversational support bots, SEO initiatives, integrated marketing campaigns, affiliate partnerships, and GSA/public sector B2B sales expansion. Product-focused operations include monthly photoshoots and assembly line optimization.
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