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Minders Tech Stack

Martech implementation and growth strategy consulting for product teams

IT Services and IT Consulting Barrio Norte, Buenos Aires Autonomous City 51–200 employees Founded 2020 Privately Held

Minders is a Buenos Aires-based consulting firm focused on martech stack implementation and growth strategy. The company runs a services-led business with deep platform partnerships (Amplitude and Braze certifications), reflected in active projects around integrating these tools and designing data-driven engagement workflows. Hiring skews heavily toward marketing (9 roles) and sales (9 roles) with senior-level dominance (16 of 24 open headcount), indicating a scaling consulting practice in Latin America rather than a software play.

Tech Stack 20 technologies

Core StackWrike Monday.com Asana Trello Confluence Amplitude Braze HubSpot AWS Docker Kubernetes AppsFlyer QuickBooks Salesforce Notion Apollo Genesys Reply.io mParticle LinkedIn Sales Navigator

AdoptingBraze Amplitude

What Minders Is Building

◆Challenges

Retaining users
Scaling businesses
Ensuring timely renewal
Detecting upsell opportunities
Preventing churn
Optimizing digital experiences
Improving internal processes
Complex consultative sales cycles
Expanding enterprise accounts in brazil
Driving growth of martech solutions

▲Active Projects

Braze implementation project
360° account strategy
Amplitude and braze integration
Demand generation & events engine
Product marketing
Brand voice strategy
Solution implementation
Driving growth of amplitude and braze solutions
Expanding enterprise accounts in brazil
Cross-sell and upsell initiatives

Hiring Activity

Steady25 roles · 7 in 30d

Department

Marketing

9

Sales

9

Engineering

4

Finance

1

Ops

1

Seniority

Senior

16

Mid

3

C-Level

2

Lead

2

Junior

1

Notable leadership hires: Squad Lead

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About Minders

Minders helps product and growth teams at mid-market companies build repeatable systems for user acquisition, activation, and retention. The firm operates as a consulting and implementation partner, specializing in martech platform selection and operation—particularly Amplitude for analytics and Braze for personalized user engagement. Core services span data strategy and tracking design, multi-channel campaign orchestration, and experimental frameworks for growth testing. The company is based in Buenos Aires and actively expands across Brazil, Mexico, Colombia, and Argentina, with a headcount in the 51–200 range and a senior-heavy team structure.

HeadquartersBarrio Norte, Buenos Aires Autonomous City

Company Size51–200 employees

Founded2020

Hiring MarketsBrazil, Mexico, Argentina, Colombia

Frequently Asked Questions

What martech platforms does Minders specialize in?

Minders holds official partner certifications with Amplitude and Braze. The stack also includes HubSpot, AppsFlyer, and mParticle for analytics, engagement, and CDP use cases.

What does Minders help companies with?

Product and growth teams activate, engage, and retain users through data strategy, analytics implementation, personalized engagement campaigns, and experimental growth testing. Minders also advises on martech ecosystem selection and operation.