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Mimeda Tech Stack

Retail media network connecting brands to shoppers at point of purchase

Technology, Information and Internet İstanbul 51–200 employees Founded 2021 Privately Held

Mimeda operates Turkey's first retail media platform, embedding ads across 15+ channels in Migros stores and online properties — from in-store displays and checkout areas to personalized digital placements. The tech stack reveals an AI-forward approach: Python, FastAPI, LangChain, LlamaIndex, and vector databases (Pinecone, Chroma) power a RAG platform and agentic systems for campaign workflows. Active projects signal a company scaling from operational basics (sales/reporting, campaign tracking) toward production infrastructure and multimodal creative pipelines, while pain points around rebuilding tech stack and production-grade reliability suggest ongoing platform maturation.

Tech Stack 15 technologies

Core StackMicrosoft Exchange Python LangChain FastAPI Flask Pinecone Microsoft 365 Microsoft Office DLP IAM SQL LlamaIndex Chroma LinkedIn Instagram

What Mimeda Is Building

◆Challenges

Rebuilding tech stack
Expanding product organization
Complex digital ecosystems
Production-grade reliability
Scalability and cost efficiency
Vector search quality
Strengthening financial discipline
Improving internal controls

▲Active Projects

Sales & reporting operations
Campaign & process tracking
Data & operations management
Discovery activities
Cross-sell and upsell opportunities
Strategic communication packages
Agentic systems for retail media
Rag platform for creative workflows
Multimodal image/video pipelines
Mimeda-hosted industry events

Hiring Activity

Steady15 roles · 4 in 30d

Department

Marketing

6

Sales

3

Data

1

Engineering

1

Finance

1

Product

1

Seniority

Senior

6

Mid

3

Junior

2

Manager

2

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About Mimeda

Mimeda is a retail media ecosystem founded in 2021 by Migros, Turkey's largest retailer. The company sells advertising inventory and campaign management to FMCG brands targeting consumers at purchase intent—leveraging first-party purchase data integrated across Mimeda's network of in-store sensors, digital screens, checkout displays, online retail zones, and Migros TV. The value proposition centers on attribution: brands can measure ad spend directly against sales lift. The 51–200 person team is sales and marketing-heavy (9 of 13 active roles), reflecting a two-sided marketplace requiring both brand partnerships and retail channel management.

Headquartersİstanbul

Company Size51–200 employees

Founded2021

Hiring MarketsTurkey

Frequently Asked Questions

What tech stack does Mimeda use?

Mimeda runs Python, SQL, FastAPI, Flask, LangChain, and LlamaIndex for backend services, with Pinecone and Chroma for vector search. Infrastructure includes Microsoft 365, Exchange, and Office; LinkedIn and Instagram for social integration.