Data lookup and media planning tools for Brazilian advertising
Midianet publishes public data on media outlets and demographic information for the Brazilian advertising market, paired with planning tools, training, and consulting services. The tech stack is dominated by CAD, CAM, and industrial automation software (AutoCAD, SolidWorks, Tekla, CNC, PLCs, Siemens) — a severe mismatch with a stated media-data business. This suggests either a data-export error in the Solr record, or the company operates a parallel manufacturing or engineering services division that dominates headcount.
Midianet operates as a media intelligence and planning service for Brazilian agencies and media buyers. The core offering includes a database of public communications outlet data, demographic lookups, media planning tools, and professional consulting and training services. The company is based in São Paulo with 2–10 headcount on record, though active hiring across multiple departments and geographies (UK, Gibraltar) indicates expansion. The heavy weighting toward engineering, manufacturing, and operations roles in the hiring funnel does not align with the stated media-services business model.
Midianet provides a public-data lookup platform for Brazilian media outlets and demographics, bundled with media planning tools, courses, and consulting services for advertising professionals.
São Paulo, SP, Brazil. The company is currently hiring in the United Kingdom and Gibraltar as well.
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