Middle Seat Tech Stack

Digital media and fundraising for progressive campaigns and nonprofits

Advertising Services Washington, D.C. 11–50 employees Founded 2016 Partnership

Middle Seat is a full-service digital agency built for progressive campaigns, nonprofits, and advocacy organizations. The tech stack—Meta, Google Ads, ActionKit, ActBlue, The Trade Desk, Redshift, and Looker Studio—maps closely to their core services: paid media buying, donor list management, and fundraising analytics. Hiring velocity is accelerating across marketing roles, with an active focus on acquisition media plans, list growth strategy, and text-campaign optimization, indicating sustained demand from clients scaling digital fundraising operations.

Tech Stack 13 technologies

Core StackGoogle Ads Slack Airtable The Trade Desk Meta ActionKit ActBlue Google Sheets HTML CSS SQL Amazon Redshift Looker Studio

What Middle Seat Is Building

◆Challenges

Sustain growth
Managing digital advertising campaigns
Client relationship management
Lack of digital advertising expertise
Expanding digital advertising capabilities
Temporary capacity needs
Scaling systems during high-volume periods
Managing timelines for paid media campaigns
Cost savings opportunities
Capital expenditure evaluation

▲Active Projects

Acquisition media plans
List growth strategy
Direct donate acquisition campaigns
Broadcast and p2p texting programs
Annual budget process
Direct donation campaigns
Ad copy development for political advocacy
Mobile flows and landing pages production
A/b testing of text campaigns
Fundraising text message drafting

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Marketing

Finance

Data

Seniority

Junior

Senior

Director

Mid

Manager

Principal

Notable leadership hires: Finance Director

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About Middle Seat

Middle Seat designs and executes digital campaigns for progressive political and nonprofit clients. The firm operates as a full-service shop: writers, designers, developers, and strategists working on paid media planning, fundraising infrastructure (via ActBlue), donor acquisition, and broadcast/peer-to-peer texting. Founded in 2016 and based in Washington, D.C., the company is structured around campaign media buyers, fundraising specialists, and technical staff. Current pain points center on managing high-volume campaign periods, maintaining donor relationship systems, and scaling paid-media capabilities across multiple concurrent client efforts.

HeadquartersWashington, D.C.

Company Size11–50 employees

Founded2016

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Middle Seat use for digital campaigns?

Meta, Google Ads, ActionKit, ActBlue, The Trade Desk, Amazon Redshift, Looker Studio, Slack, Airtable, Google Sheets, plus HTML and CSS for web production.

What is Middle Seat working on?

Acquisition media planning, donor list growth, direct-donation campaigns, broadcast and text-message programs, mobile landing pages, and A/B testing of campaign messaging for political and nonprofit clients.