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Metaflow Tech Stack

Direct-to-consumer metabolic wellness brand scaling DTC infrastructure in Germany

Food and Beverage Manufacturing Berlin 51–200 employees Founded 2018 Privately Held

Metaflow sells metabolism-support shakes D2C across Germany via Shopify, with a modern headless commerce stack (Remix, React, GraphQL) and Python/Django backend. The hiring mix—engineering-heavy with concurrent scaling in marketing and finance—tracks a company managing both product velocity and operational complexity: HACCP compliance, food safety audits, and international invoicing sit alongside e-commerce optimization (page speed, conversion rate tuning, A/B testing). This blend is typical of CPG scale-ups bridging production rigor with DTC growth.

Tech Stack 34 technologies

Core StackShopify JavaScript React GraphQL Python Django PostgreSQL MySQL Docker Celery Redis Sentry React Native Miro Google Ads Meta Ads Liquid Git Notion Remix Shopify Functions DATEV Unternehmen Online Excel Google Sheets DATEV Django Ninja Meta Ads Manager Meta Instagram Google Workspace+1 more

What Metaflow Is Building

◆Challenges

Improving page speed
Keeping shops up-to-date
Optimizing production workflows
Ensuring compliance with haccp and ifs food
Preparing for audits
Optimizing upsell strategies
Process optimization for smooth operations
International invoice processing
Disorganized accounting processes
Optimizing conversion rates

▲Active Projects

Bundlebuilder
Headless commerce
Api integrations
Weiterentwicklung unseres haccp-konzepts
Entwicklung reinigungs- und schulungskonzepte
Auditierung von qm-systemen
A/b testing implementation
Feature development in python/django environment
Data modeling and implementation in postgresql
Using ai-assisted development tools

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Engineering

3

Marketing

3

Finance

2

HR

1

Ops

1

Seniority

Senior

5

Mid

2

Intern

1

Lead

1

Manager

1

Notable leadership hires: E-Commerce Lead

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About Metaflow

Metaflow is a Berlin-based wellness brand founded in 2018 that manufactures and sells metabolic-support shakes direct to consumers. The company operates a 51–200-person team, working predominantly remote with decentralized decision-making. Their go-to-market is omnichannel (TV, digital, native app) anchored on Shopify e-commerce, supported by Python/Django backends and PostgreSQL data infrastructure. Active projects span headless commerce architecture, API integrations, HACCP process documentation, QMS auditing, and continuous A/B testing to optimize conversion and upsell. The business faces operational pressures around food safety compliance, audit readiness, production workflow efficiency, and accounting process standardization across multiple geographies.

HeadquartersBerlin

Company Size51–200 employees

Founded2018

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does Metaflow use?

Metaflow runs Shopify for e-commerce, Remix + React + GraphQL for frontend, Python/Django for backend services, PostgreSQL/MySQL for data, Docker + Celery + Redis for infrastructure, and React Native for mobile apps.