Mercado Tierra Prometida Tech Stack

Formalized wholesale market operator in Lima with social enterprise mission

Wholesale Santa Anita, Lima (Metropolitana) 51–200 employees Privately Held

Mercado Tierra Prometida operates a physical marketplace in Santa Anita, Lima that consolidated informal street vendors into a regulated, safe trading environment. The org runs on SAP Business One for transactional backbone—typical for wholesale/retail operators—but the tech stack reveals a marketing-heavy growth phase: video production (Premiere, After Effects, Final Cut) and ad spend (Meta, TikTok) dominate non-ERP tools. Current hiring is accelerating but sparse (5 open roles, mostly junior), concentrated in marketing and logistics, suggesting they're scaling content output and supply-chain visibility ahead of broader operational hiring.

Tech Stack 12 technologies

Core StackAdobe Premiere Pro After Effects Canva Adobe Illustrator Google Analytics Meta Ads Excel Final Cut Pro Photoshop TikTok Ads PowerPoint SAP Business One

What Mercado Tierra Prometida Is Building

◆Challenges

Reducing procurement costs
Managing high-value procurement processes
Inefficient administrative processes
Financial information management

▲Active Projects

Plan anual de contrataciones (pac)
Gestión de inventarios
Video editing for social media and digital campaigns
Podcast production and live streaming
Marketing metrics reporting
Social media video content production
Corporate podcast production
Marketing and communication plan execution

Hiring Activity

Accelerating5 roles · 4 in 30d

Department

Marketing

Finance

Logistics

Ops

Seniority

Junior

Senior

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About Mercado Tierra Prometida

Mercado Tierra Prometida is a wholesale marketplace operator and social enterprise serving Lima's food and goods vendors. Founded in 2020, it transformed informal street commerce in the La Parada district by providing 51–200 vendors with formalized trading stalls, storage, and administrative support. The business spans traditional market administration (inventory management, logistics, procurement) and modern digital operations (marketing campaigns, social media, analytics). Internally, they manage nine functional areas—including administration, finance, logistics, systems, HR, marketing, legal, and operations—and are executing a formal hiring plan (pac) while focusing on cost reduction and streamlining administrative workflows.

HeadquartersSanta Anita, Lima (Metropolitana)

Company Size51–200 employees

Hiring MarketsPeru

Frequently Asked Questions

What tech does Mercado Tierra Prometida use?

SAP Business One for core operations, Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator, Canva) for content, and Meta/TikTok Ads plus Google Analytics for digital marketing.

What is Mercado Tierra Prometida working on?

Annual hiring plan execution, inventory management, social media video content production, podcast/livestream initiatives, and marketing metrics reporting. They are also addressing procurement cost reduction and administrative process efficiency.