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TUI Cruises Tech Stack
German-market cruise operator with premium all-inclusive positioning
TUI Cruises operates a fleet-based cruise business serving German-speaking travelers, structured around premium all-inclusive packages for families and couples. The tech stack is enterprise-standard (Azure, SAP ERP, Salesforce, Dynamics 365, Amadeus for booking), with recent adoption of Terraform signaling infrastructure-as-code maturity. Hiring velocity is accelerating across ops, sales, and support roles, while active projects center on yield management, direct sales expansion, and KPI instrumentation — typical growth-stage priorities for a tourism operator managing capacity and multi-channel bookings.
Tech Stack 36 technologies
Core StackVMware Grafana Active Directory Microsoft Exchange SAP Salesforce Dynamics 365 HubSpot Azure AD Adobe InDesign Adobe Photoshop Power BI Azure ITIL OTRS Matrix42 Windows 10 Windows 11 Microsoft 365 SAP ERP Excel Word Outlook PowerPoint Microsoft Office Amadeus Frontify Exchange Online Teams Google Analytics 4+5 more
AdoptingTerraform
What TUI Cruises Is Building
◆Challenges
- Yield management
- Increasing group travel sales
- Capacity control optimization
- Improving current processes for growth
- Optimizing internal processes
- Monitoring system costs
- Hybrid integration
- Expanding new sales channels
- Acquiring new partners
- Expanding monitoring for distributed applications
▲Active Projects
- Expanding direct sales
- New port evaluation
- Implementation of kpis
- Dns management
- Quality management system improvement
- Developing potential agencies
- Microsoft cloud adoption framework implementation
- Lead campaign optimization
- Lead strategy for b2c cruise market
- Förderung des top-partnerprogramms
Hiring Activity
70 roles · 30 in 30d
Department
Seniority
Notable leadership hires: CRM Lead Manager
Company intelligence
