Ad tech infrastructure platform managing $200B+ in annual ad spend
Mediaocean operates a vertically integrated advertising infrastructure stack—Prisma (media management and finance), Innovid (creative and measurement), and Protected by Mediaocean (verification and brand safety)—serving over 100,000 users globally. The tech footprint reveals legacy financial systems (Oracle, SQL Server) paired with modern ad platforms (The Trade Desk, Amazon DSP, Google Marketing Platform), and active project work around IPO readiness and private-equity value creation signals a company in transition toward either institutional exit or scaled operations.
Mediaocean is a 1,001–5,000-person advertising infrastructure company based in New York. Founded in 1967, the company has evolved from back-office finance tools into a full-stack ad tech platform. Its three core divisions—Prisma (media operations and accounting), Innovid (creative delivery and optimization), and Protected by Mediaocean (fraud and brand-safety verification)—collectively process over $200 billion in annualized ad spend. The customer base spans brands, agencies, and media buyers across omnichannel campaigns. Current operational priorities include expanding verification adoption in buying workflows, integrating Prisma with core accounting systems, and strengthening DSP partnerships.
Oracle, SQL Server, Java, C#, Salesforce, The Trade Desk, Amazon DSP, Google Marketing Platform, Zendesk, Jira, and proprietary platforms Prisma, Innovid, and Protected by Mediaocean.
Over $200 billion in annualized ad spend processes through Mediaocean's software products globally.
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